Comparing Women in Lowell’s Patterns and Sorrell’s From a Correct Addre

The Struggle of Women in Lowells Patterns and Sorrells From a countervail Address cleaning woman is not born, feminist Andrea Dworkin wrote. She is made. In the making, her humanity is destroyed. She becomes symbol of this, symbol of that mother of the earth, slut of the universe but she never becomes herself because it is forbidden for her to do so. Dworkins name relates to women throughout history who have been forced to conform. Although women can be regarded highly in society, representing images of fertility, security, and beauty, many people still view them in stereotypical shipway some people believe that all women should act a certain way, never letting their true selves shine through. Amy Lowells Patterns and Helen Sorrells From a Correct Address in a Suburb of a Major City accurately portray the struggles of women in relation to conformity. Through contrasting descriptive details, symbols, and language, the authors image the plights of two remarkably similar women wh o wish they could break free of their social confinements as women. In both poems, certain details of the characters lives give the reader an notion that the women live pleasant, well-to-do lives, while others give an idea that the women are suffering this contrast helps to depict the confusion and inner struggles the women are facing. Although they live lives of riches and glamour, they wide for something that surpasses the material aspects of life, allowing them to experience freedom from their many social confinements as women. Lowell writes many details in Patterns that lead the reader to believe the woman described is hurrying class As I wander down The garden-paths. My dress is richly figured . . . Just the pla... ...ther they express the realistic conflict there is between the two. Outwardly, the characters conform, but, inwardly, they keen-sighted to be free. In real life, most people do not sway to a definite side or another on the contract of conformity and rebe llion, but rather, as these characters do, experience a complex inward struggle and conflict with the ideas. Works Cited Lowell, Amy. Patterns. Literature The Human Experience. Ed. Richard Abcarian and Marvin Klotz. New York St. Martins Press, 1996. 291-293. Sorrells, Helen. From a Correct Address in a Suburb of a Major City. Literature TheHuman Experience. Ed. Richard Abcarian and Marvin Klotz. New York St. Martins Press, 1996. 301-302. Quotes by Author Andrea Dworkin. 5 Apr. 2000. Cyber Nation transnational <http//www.cybernation.com/victory/quotations/authors/quotes_dworkin_andrea.html>.

Social Justice In Education :: essays papers

sociable nicety In pedagogy cordial Justice in Education by R. W. Connell discusses the role of education in society and the implications that social justice issues have on education. Connell begins by establishing that education and social justice can be examined separately yet they are inescapably linked through the social medium of their implementation. Education concerns schools, colleges and universities, whose business is to pass knowledge on to the next generation. Social justice is about income, employment, pensions or physical assets like housing.(Connell, 1993) Three points validating the equal importance of social justice and the education system to people of either delineations are 1.) in Western society public schools are key forums of social interaction and comprise some of the largest social institutions 2.) educational institutions are passing economic bodies and have become major public assets (Connell, 1993) 3.) teaching becomes a vehicle by which society is ultimately compulsive and has a great see over societys morality. Connell describes the meaning of justice in education as being a question of fairness in distribution equality.(Connell, 1993) Justice cannot be achieved by distributing the same standard good to on the whole social classes.(Connell, 1993) By stating this, Connell summarizes that in the attempt to achieve equality, unequal means must be employed. The implications for teaching presented by Connells article are immense. The concept of equality in education and the equality of access to education are bets that are determined by the social constructs of the society in which we live. The notion of equality in education means that educators must approach all material and subject matter with a premise of unbiased predetermination. Music, math, science, fine arts, English, Japanese, history, etc must all be considered on a par. Our current educational system does not treat all subjects as equal in our public educat ion system. The stereotypical reading, writing and arithmetic (primary subjects) take precedence over the fine arts and like subjects ( supplemental subjects). Social justice criteria as presented in this article, establish that economic variables are a means of determination for favouritism within the educational institution. Where the primary subjects receive ensured funding, the secondary subjects receive funding when deemed viable. This creates inequality at the very base of the institution itself. The result is degradation to all facets of the educational system. The moral quality of education is needfully affected by the moral character of educational institutions.

Business Ethics vs. Capitalism Essay -- essays research papers

The concept of business moral philosophy has affect to change the way businesses operate over the years. Business moral philosophy is a assortment of ethics that governs the actions of businesses to circumvent the affects business has on either day society. however some question its effectiveness in the application of capitalism. Several possibility studies have shown that this is the case m any companies place the pursuit of money in cause of the pursuit of virtue. Although, the majority of companies ar not in the spotlight of acting wrongly, can we resolve that they follow the ethical norms? It is natural for normal human beings to act ethical simply businesses are on a completely different playing field. besides could business ethics be clearly possible in capitalism?In order to see the debate of business ethics, one must understand the concept of capitalism. capitalism in its purest form is free enterprise, center that the market functions with minimal interferen ce from government and other forces. If this is possible then businesses compete with severally other on an equal playing field and whoever has the velocity hand can gain a great deal of the market. Each business will fight for at that place own share of the market and it is basically survival of the fittest, whoever has the recrudesce product, price, quality will win over customers.Capitalism is a free-market approach to economics but one other practice makes capitalism different from any other economical system. Within capitalism investors play a large part in business in capitalism. In theory there are several different kinds of investors in capitalism. One can loan money to a follow and the company will promise to return that loan with use up but the most common geek of investment is ownership into the company or business. This font of ownership takes place through the concept of stock. Stock is an demonstrable stake within the company bought in the stock market. In ca pitalism the stocks price can either fluctuate up or down. This notion of the stock market plays the biggest part in a capitalist economy because a companies stock is an indication on how well the company is performing. Milton Friedman, a University of Chicago professor, suggests that the only responsibility of businesses is to their stockholders. He advocates that a businesses function is to make as much money as possible in any and every way, as long as the rules o... ...etely different things into the same economy, instead we should compromise into another type of economical system that can have a companionable conscience and still manage to make a profit.Recently many companies have had their wrong appearance uncovered and this placed doubt in the minds of many. Capitalism and ethics cannot truly exist together because in capitalism there can be no control and ethics as a form of control. In capitalism Greed is the number one priority in capitalism and ethics cannot sidetrac k this priority. Although over the years business ethics and capitalism seemed to have coincided one cannot conclude that the two can coexist because of the many kinds of unethical behavior takes place in our capitalist economy, much of which is still hidden. The unethical behavior uncovered by the government recently is just the tip of the iceberg and I am sure as long as tribe try to combine ethics and capitalism, unethical behavior will still run rampant, revealed or not. Only one action can deter unethical behavior in the U.S. economy, and that is changing the whole system because if not we will continue to get going in an unethical economy where greed is the only precedence. Business Ethics vs. Capitalism Essay -- essays research papersThe concept of business ethics has tried to change the way businesses operate over the years. Business ethics is a form of ethics that governs the actions of businesses to circumvent the affects business has on every day society . But some question its effectiveness in the application of capitalism. Several case studies have shown that this is the case many companies place the pursuit of money in front of the pursuit of virtue. Although, the majority of companies are not in the spotlight of acting unethically, can we conclude that they follow the ethical norms? It is natural for normal human beings to act ethical but businesses are on a completely different playing field. But could business ethics be clearly possible in capitalism?In order to understand the debate of business ethics, one must understand the concept of capitalism. Capitalism in its purest form is free enterprise, meaning that the market functions with minimal interference from government and other forces. If this is possible then businesses compete with each other on an equal playing field and whoever has the upper hand can gain much of the market. Each business will fight for there own share of the market and it is basically survival of the fittest, whoever has the better product, price, quality will win over customers.Capitalism is a free-market approach to economics but one other practice makes capitalism different from any other economical system. Within capitalism investors play a large part in business in capitalism. In theory there are several different kinds of investors in capitalism. One can loan money to a company and the company will promise to return that loan with interest but the most common type of investment is ownership into the company or business. This type of ownership takes place through the concept of stock. Stock is an actual stake within the company bought in the stock market. In capitalism the stocks price can either fluctuate up or down. This notion of the stock market plays the biggest part in a capitalist economy because a companies stock is an indication on how well the company is performing. Milton Friedman, a University of Chicago professor, suggests that the only responsibility of busin esses is to their stockholders. He advocates that a businesses function is to make as much money as possible in any and every way, as long as the rules o... ...etely different things into the same economy, instead we should compromise into another type of economical system that can have a social conscience and still manage to make a profit.Recently many companies have had their unethical behavior uncovered and this placed doubt in the minds of many. Capitalism and ethics cannot truly exist together because in capitalism there can be no control and ethics as a form of control. In capitalism Greed is the number one priority in capitalism and ethics cannot sidetrack this priority. Although over the years business ethics and capitalism seemed to have coincided one cannot conclude that the two can coexist because of the many kinds of unethical behavior takes place in our capitalist economy, much of which is still hidden. The unethical behavior uncovered by the government recently is jus t the tip of the iceberg and I am sure as long as people try to combine ethics and capitalism, unethical behavior will still run rampant, revealed or not. Only one action can deter unethical behavior in the U.S. economy, and that is changing the whole system because if not we will continue to live in an unethical economy where greed is the only precedence.

Racism In Huck Finn Essay -- essays research papers

The conflict between fraternity and the individual is a theme portrayed throughout Twains huckleberry Finn. Huck was not raised in accord with the accepted ways of civilization. Huck faces many aspects of conjunction, which makes him choose his own individuality over civilization. He practically raises himself, relying on intellect to guide him through life. As portrayed several times in the novel, Huck chooses to follow his innate sense of right, yet he does not realize that his own instincts are more moral than those of society. From the very beginning of Hucks legend, Huck without a doubt states that he did not want to conform to society "The Widow Douglas she took me for her son, and allowed she would sivilize me... I got into my old rags and my sugar hogshead again, and was free and satisfied"(Twain, 2). Miss Watson lives with Huck and she is always picking at him, trying to make him become conventional. concord to the essay, The Struggle to Find Oneself Huck has b ecome so used to being free that he go overs the Widow Douglas protection solely in terms of confinement. She doesnt let Huck smoke when he wants and she is always nagging. "Miss Watson would say, "Dont put your feet up there, Huckleberry" and "Dont scrunch up like that, Huckleberry -- set up straight" and lovely soon she would say, "Dont gap and stretch like that, Huckleberry -- why dont you try to behave?"(Twain, 3). We get the feeling that Huck is an individual, a person who is independent and has the willingness to live a life free of complications. According to Ryan Schremmers essay Examination of Freedom as an Overall Theme in Adventures of Huckleberry Finn the theme of freedom is shown in Huckleberry Finn, which parallels to his distancing from society One of the most prominent and important themes of Adventures of Huckleberry Finn is freedom. Freedom not only from Hucks internal paradoxical struggle in defining right and wrong, but overly freed om from Hucks personal relationships with the Widow Douglas and his father, as well as freedom from the societal institutions of government, religion, and prejudices. When Pap returns for Huck, and the matter of custody is brought before the court, the reader is forced to see the corruption of society. The judge rules that Huck belongs to Pap, and forces him to obey an evil and abusive man. One... ...n of his fathers sickness when seeking help. These men are not hesitant to hunt slaves, yet they correct to help a sick man. Hucks acceptance of his love for Jim is shown in chapter thirty-one. Huck writes a letter to Miss Watson to return Jim, yet he ends up splitting the letter and wishes to free Jim. "All right, then, Ill go to hell- and he tore it up." Here, we see that Huck concludes that he is evil, and that society has been right all along. Huck doesnt realize that his good comes from within. He doesnt become aware that those inner qualities are not paralleled to exter nal behavior. If Huck was to catch on that he would be eager to remove how society functions instead of running away from it. Huck acts as a much nobler person when he is not confined by the hypocrisies of civilization. Throughout the story we see how he distance himself from society and creates his own world in which he follows his own feelings of whats moral and honorable. From the beginning of the story we see his instinct come into play and how it affects his decisions throughout the story. He almost always goes his own way, makes up his own mind, and lives by his own standards.

plotlear Parallel Plots of Shakespeares King Lear Essay examples --

The Par wholeel Plots of Shakespeares King Lear Many works of literature contain parallel plots in which similar actions taken by various characters precipitate identical results. Upon careful examination, it is evident that such plots exist in Shakespeares play King Lear with the deaths of King Lear, Cordelia, Edmund, and Goneril, among others (Curry 17). The treason of a commitment to an authority figure is the cause behind severally of the above characters death. Likewise, the consistent loyalty of Kent, the Fool, and Edgar is rewarded when they outlive their traitorous peers. King Lear, who as a divine-right king derives his power from God, betrays Gods will when he transfers his kingdom to his daughters, Reagan and Goneril. When Lear states that his purpose in doing so is To shake all cares and business from our age, / Conferring them on younger strengths while we / take crawl toward death. (Shakespeare 2) he declares his intention to delegate his power so that he is n o longer bothered with great responsibilities. In this self-serving act, Lear is unfaithful to God, whose handle it was for Lear to rule for a lifetime. Later, Gods wrath is apparent in Act III Scene II when Lear speaks to a tempest, a manifestation of Gods anger at the contest within the kingdom, and tells it to Rumble thy bellyful Spit, fire Spout rain / Nor rain, wind, thunder, fire are my daughters (Shakespeare 60). Evidently, upon seeing the tempest, Lear is aware that he made a mistake and betrayed Gods trust. In utterance to the tempest, he asks for God to correct the situation by causing Reagan and Goneril to fall from power. As a result of his unfaithfulness to God, Lear dies of a broken heart in the end of ... ...the conclusion of the play. As is by now apparent, there are a multitude of parallel plots within Shakespeares play King Lear. In each plot, a characters breach of loyalty condemned the character to certain death in the final scene of the play. Several of the characters who exhibited treachery and later died were King Lear, Cordelia, Edmund, and Goneril. Accordingly, Kent, the Fool, Edgar, and Albany all survived the play because they did not cast aside their loyalties. Works Cited and Consulted Bradley, A.C. Shakespearean Tragedy. Macmillan & Co., 1965 Curry, Walter. Studies of the Structure of Shakespeare. London Mass PeterSmith, 1968. Shakespeare, William. The Tragedy of King Lear. Ed. Russell Fraser. New York Penguin, 1998. Webster, Margaret. Shakespeare Without Tears. Greenwich Fawcett Publications, Inc., 1996.

The Cuban Missile Crisis :: American America History

The Cuban Missile CrisisThe universe of discourse was at the edge of a third world war. This was the result of a variety of things the Cuban variety, the failure of the Bay of Pigs invasion, US anti-communism, insecurity of the Soviet Union, and Cubas fear of invasion all made causes for war. However, war was non the result due to great cooperation from both President Kennedy and President Khrushchev and each of the decisions made by the leaders was crucial in the go forthcome of The Crisis. Kennedys choice to tax return action by means of quarantine instead of air-strike and Khrushchevs decision to abide by the quarantines were perhaps the two most significant decisions made by the leaders in order to prevent war. The Cuban Missile Crisis showed the world that compromising and discussion can in-fact prevent war. As Khrushchev said in 1962, They talk some who won and who lost. Human reason won. Mankind won. 1 The world had almost seen another world war, the effects of which wou ld have been devastating because of the weapons involved. Humanity, indeed, was the prevention of the war. The Cuban Revolution was a background cause to the crisis. On January 1st, 1959 a Marxist regime in Cuba would have seemed unlikely. To the communist party in Cuba, Fidel Castro appeared tempestuous, irresponsible and stubbornly bourgeois. In 1943 President Batista appointed a communist to his Cabinet, as he used communists as leaders of the labor unions. Batista started to fail the Cuban communists and their loyalties transferred gradually to Castro, completely by 1958. On December 1st, 1961 Castro declared himself a Marxist and claimed he had always been a revolutionary, studying Das Kapital of Karl Marx. Most Cubans idolized Castro, supported his government and at least accepted his measures.2 He claimed to have a desire to help the poor and said he would have found it impossible to follow the dictates of a single philosophy. His first action in power was to reduce all rents on the island, making the land owners, many of who were American, unhappy. In 1960 Castro was swiftly pushing Cuba to the left, and as a result many Cubans left, along with the American investors. There was so much opposition to Castros developments that he created a Committee for Defense of the Revolution out of fear of invasion from the US, internal guerrilla uprisings, and black marketing counterrevolutionary activity.

Information Systems in Global Business Today Essay

How IT drives the UPS operation worldwide. Using smart people and smart technology, UPS delivers over 14 million packages daily to cc countries and territories, requiring the talents of 70,000 drivers who argon wirelessly connected to UPS main informationbases dictated in seventeen major data centers end-to-end through out the world. Case United Parcel Services global operations are driven by its information systems technology. What UPS can do is largely a function of its information technology coronations.Beginning as a local oral communication service in 1907, UPS expand on the West coast initially, reached New York in the 1930s, and went international in the 1970s. Today, UPS delivers over 14 million packages daily to 200 countries and territories, requiring the talents of 70,000 drivers who are wireless connected to UPS main databases located in seventeen major data centers throughout through out the world. A multi-year, multibillion dollar investment in technology drove the growth of UPS over the last twenty five years beginning in 1990.This investment enabled the development of the DIAD, the Delivery information Acquisition Device. DIAD is a key element in UPSs business technology platform. Company spokesmen say that UPS revolutionized the package delivery business in 1991 when it developed and deployed the graduation exercise Delivery Information Acquisition Device, known as the DIAD. More than twenty years later, UPS continues its pioneering development efforts with the fourth generation of the DIAD the DIAD IV. To ensure maximum flexibility in field transmission capabilities, DIAD IV includes multiple wireless connectivity options.Each DIAD IV features a built-in GPRS and CDMA radio, an acoustical modem to facilitate dial-up access if necessary, and 802. 11b wireless local theatre network connectivity to enable transmission in a UPS center. The DIAD IV also features a Bluetooth wireless personal area network and an infrared (IrDA) port to enun ciate with peripheral thingumajigs and customer PCs/printers. DIAD IV introduces a revolutionary new feature Global Positioning Satellite (GPS) to the handheld terminal market. UPS plans to use this technology to come through drivers with more detailed directions to pick-up and delivery points in order to improve customer service.The monochrome screen on previous DIADS will be replaced with a affectation screen that accommodates more information which can be displayed in an easier-to-read, more attractive manner. The color screen also enables UPS to color-code messages transmitted to a drivers DIAD. Urgent customer pickup messages, for example, can be color-coded to alert the driver. In attachment, the DIAD IV contains 128 megabytes of memory 20 times the capacity of the DIAD III. UPS will use this expanded capacity to provide new and improved customer services. Like its predecessors, the DIAD IVs battery lasts an entire work day.The DIAD IV sends delivery information to the UPS data repository as soon as the delivery information is entered. Drivers simply scan the package bar code, collect the receivers signature electronically, persona in the Copyright Notice This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted.The work and materials from this site should neer be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. last name of the receiver and push a single key to perpetrate the transaction and send the data. There is no need to activate a cell phone or return to the vehicle. Part of what makes the DIAD such a flop tool is the system ODS (On-Demand Services) that enables communication with the driver.Every UPS driver automatically logs into the ODS system first thing in the morning. This allows dispatchers and center management to access the driver via his/her DIAD throughout the day by sending generalized text messages. Virtually all drivers start their day with a list of predefined customer pickup spots for that day. Thanks to ODS, the accession of a one-time pickup can be added to a drivers work list on-the-fly, enabling UPS to take best advantage of the geographic location of its entire fleet for servicing pickup requests.By using the DIAD, UPS eliminates the use of 59 million sheets of paper per year. The DIAD IV is the most comprehensive tracking device in the delivery industry, combining data collection and transmission technologies, digital signature capture, extensive expandable memory and rugged construction to withstand ingrained temperature s and hard falls. Other Features The UPS technology infrastructure enables UPS to offer its customers many services, such as package tracking, freight planning, and freight truck packing optimization, in addition to the basic shipment of packages.

Command Philosophy Essay

1. Mission I am honored to serve as the air force officer of this vital and highly essential social unit of measurement. The task of rapidly responding to and supporting missions worldwide requires highly specialized and trained Soldiers. Units who provide this asset successfully manage an raiment of challenges. These challenges range from maintaining an ability to rapidly deploy, staying current with the latest systems and technologies, sustaining Unit capability to timely, in effect, and competently meet geographically scattered logistical requirements, to embarking and retaining the best qualified Logistics Officers and NCOs. My assure philosophy is therefore to accomplish this mission by focusing on what is important readiness, Soldier support, client support, relevance and responsiveness.2. Readiness In order to effectively perform our mission we must be able to mobilize in a timely manner. As the Commander, My first priority is to make sure the unit is properly prepared and ready to join the fight. This includes unit readiness, equipment readiness, strong mentorship programs, relevant training, and vital family support programs.3. Soldier Support Soldier support is parallel to unit readiness. In taking care of our Soldiers, we must promote the Army values of loyalty, courage, selfless service, duty, honor, respect, and integrity. We owe our Soldiers an environment that promotes safety, physical fitness, equal opportunity, professional development and let loose from harassment. Personal accountability is a must. I behave every member of this unit to serve with the highest ethical and moral standards. I have a gain hard, play hard mentality. I expect training to be significant and I expect Soldiers to have the weekends and holidays off.4. Customer Support Our ability to provide customer service keeps us in business. Therefore, everyone should be conscious of the service we provide. Do it legally and professionally. Know each others duties. No one in dividual can be responsible for anything. In a perfect world, requirements would come down 90-60 days in advance. In reality, it doesnt usually occur this way. We subscribe to to adapt and overcome. Strive to develop yourselves, your subordinates and your customers. We need to be responsive to the needs of our customers to viable. We need to educate and be proactive to be vital.5. Relevance Our goal should ever be to provide the highest-quality, technical and tactical logistical support in the world. We must be able to manage change to effectively meet ceaselessly evolving mission requirements from various resources and customers. To accomplish this task, we must seek positions with greater leadership responsibility within this organization and in future assignments. We must continue to recruit and retain the highest quality officers and NCOs who have excellent technical and operational skills, and who possess strong leadership traits in order to ensure our mission success in the future.6. Responsiveness We must lead by example. I expect all leaders within this organization to serve as role models, mentors and facilitators. I expect all leaders to be competent, fair, consistent, and ethically sound. I expect all leaders to teach, coach, mentor and motivate. I expect all leaders to actively introduce in the planning, execution, and monitoring of unit activities.7. Conclusion As the Commander, I will do everything within my power to accomplish these tasks, enable mission success and serve up each of you achieve your military professional goals.

Kevin Plank Essay

In 1996, Kevin Plank, a former football player for the University of Maryland, began a small-time carrying out called below Armour whose only objective was to create superior shirts for athletes. He envisioned a shirt that would be cool during hot seasons, and provide zeal on cold seasons. These app bels came to be called HeatGear, ColdGear, and AllSeasonGear. The technology involved in creating the shirts includes using a Lycra blend to provide heat and warmth depending on the season.By regularisation heat, athletes no longer find themselves soaked in sweat during days of hard training. What started as a basework forcet operation in Baltimore turned into a multi-billion business, and gave birth to the mathematical operation apparel sector. The company currently holds at least seventy-five percent of the industry. It has about fourteen thousand stores globally, with offices in Canada, Hong Kong, Amsterdam, among others. Aside from shirts, beneath Armour now sells cleats, boxer shorts, battling gloves, and sports bras.Almost a decade after its conception, Under Armour sold shares to the public in an initial public go where stock prices rose to over $26 a piece. Marketing, Production & Growth The companys growth is partly attributed to its modest marketing campaigns, which rely on cost-effectiveness and innovation rather than celebrity endorsements. Almost all of Under Armours products are manufactured overseas in countries where labor costs are lower, such as Mexico and China. These strategies enables Under Armour to save millions of dollars.To sustain its growth, Under Armour looks into new markets to penetrate. The companys focus is currently on mens apparel, which gives it the opportunity to explore womens sports apparel. The company also believes in expanding into other markets in other countries to protect it from the effects of an unstable U. S. economy. Industry experts suggested that Under Armour, having no patent on its moisture-wicking technolog y, should innovate and launch more retail stores to provide their products with more exposure. Going ForwardStudies made for the clothing industry revealed that the performance apparel industry accounts for about a quarter of retail clothing sales in the United States last year. The biggest markets with the biggest potentials are those in the outdoor sports wear, as well as the Chinese consumers, according to experts. The trend is geared toward creating performance wear that has moisture wicking, bacteria-resistant, UV protection, and is eco-friendly. It was also found out that sales for athletic footwear rose three percent.Responding to this growth, Under Armour disclosed that in May 2008, it will launch a full-ad campaign for its cross-trainer shoes. The ad will part up to thirteen percent of its 2007 revenue. Under Armour has also aired a sixty-minute ad during the Super Bowl in February. Its shares dipped on investors fix of overspending on the marketing during the Super Bowl and the new shoes campaign. It remains to be seen whether Under Armours latest foray will force another success.

Math Essay

At the end of each unit, DB participation provide be assessed based on both level of engagement and the quality of the function to the discussion. At a minimum, each student will be expected to provide an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week.Students are highly encourage to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation. The purpose of the Discussion Board is to allow students to teach through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week. A grandmother is looking for a plan to finance her sassy grandchilds college education.She has $50,000 to invest. Search the internet and locate a long-range investment plan, CD, Savings Bond, etc, for the grandmother. The plan is to earn compound interest. Calculate the future cling to of the investment. You must use the advertised interest rate, the number of increase periods per year, and the time the funds will be invested. If you are not given the number of compounding periods a year, make it up. 1. The principal is $50,000. This is P. 2. Research the annual interest rate for your investment. This is r. 3.State the time in years for the investment (as in when the new grandchild will be attending college). This is t. 4. State the number of compounding periods per year. This is n. 5. Model the future value of Grandmas investment as an exponential function, with time as the independent variable F(t) = P(1 + r/n) nt 6. State the future value of Grandmas investment. 7. Use the int ernet or library resources to find the average equal of a college education today will grandmas investment be able to cover the cost in todays dollars what close to in the future? 8.Summarize your findings in writing using proper style and grammar. 9. Include references formatted according to APA style. 10. Respond to a classmates posting. If you retrieve there may be an error, feel free to help your classmate without providing the correct answer. Otherwise, analyze the post in comparison to yours or add new information to the discussion. In your own words, please post a response to the Discussion Board and comment on other postings. You will be evaluate on the quality of your postings. For assistance with your assignment, please use your text, Web resources, and all course materials.

Advertisement Pitch

Good morning/evening, my name Is Blair Holder, and I am a representative from Toto Communications. Before I embark on my presentation, I would Like to welcome the CEO of Roger and Hill industries, Mr. Sadden Brown, and the Head of Marking and publicize, Mrs. Julie Walters. It is a pleasure to have you here for the presentation today. Recent marketing attempts to for this product have not been as effectively executed as they could be. Unfortunately, the sales statistics from your previous marketing campaigns have proven ineffective, only decreasing in demand over the past year.With the experience in marketing and advertising of my team at Toto Communications, your sales go out doubtlessly Increase and your product exit be the best rater in this area of marketing. Following extensive market research, we here at Toto communication believe we have established the saint target market for your product. Recent studies indicate that 78% of men who are interested in your product range between the ages of 20 and 25. Of this 78%, 80% are single, middle-class men looking for a suitable companion to accompany him.With this information, the research team have come to he conclusion of advertising your product In Next Luxury magazine. Next Luxury publications are designed to teach men how to improve their manner and live a violate lifestyle. By presenting Perfume in Next Luxury magazine, the product will become Internationally recognizes, and capable of creating a trend-setting phenomenon for all middle-classed men. The advertisement created consists of three color black, red and white. Significant colors In an advertisement are essential for selling a product successfully.For Perfume, color black represents power ? a character reference all men thrive to possess, and yester a trademark of fantasy which undeniably intrigues women. The color red represents passion and danger two qualities which, when combined together, are undoubtedly irresistible towards women beca white plague of the contrast between romance and adventure. To complete the advertisements color palette, white font has been incorporated on the black background to pop off the page, and flummox the watchers eye.By using these three colors, buyers will commend you on the effective and simplistic understanding of what the product is, and how it can improve their lifestyle. The layout of an advertisement Is crucial when trying to sell any product successfully. Recent studies have shown a pattern forming from viewers when observing an advertisement majority of the time they will look at the style at the top first, then their eyes scan across the top of the page to finish down to the right hand corner of the page.Therefore, the layout for Perfumes advertisement has been specifically designed to counter these occurrenceors. The product has been placed In the bottom right hand corner so that it will be the last thing the viewer will see and member about the advertisement. In the top left hand corner, where they will first read about the advertisement Is the cologne name. The gloss has been enhanced and bolted so It stands out more than anything else on the page the title has been selected specifically as the color red to contrast with the black background and merge with the significance of color discussed previously. Underneath the cologne title copy. As the readers eye wanders to the bottom right hand corner, it doesnt matter which way they go, the image of Changing datum will be inescapable. By using liberty appearance in advertising, majority of people will automatically buy the product due to the fact that, that celebrity wears the product. Changing Datum is an ideal model for your campaign as he represents power, talent, adventure, and romance all qualities in which majority of women look for in a man.It has been proven that advertisements using attractive males as their cover has gained more attraction to their product. Through the use of attention t o detail in the layout, and incorporation of celebrities, Perfume will achieve superb recognition internationally ND raise sales statistics. The final ingredient in successfully creating an advertisement is language. The slogan Be unattainable to forget is a command.Commands work well in ads as gives the customer an instruction, and does not allow any hint of confusion or questioning towards the product. Similarly, the automobile trunk copy poses a rhetorical question Want to be the one women want? Rhetorical questions are a clever way for advertisers to capture their hearing in a web. Rhetorics dont allow for an answer, because the answer is obvious. This forces the reader to become involved in the product and enquire more about its qualities.By capturing the viewer through the use of advertisement techniques in writing, Perfume will be irresistible to read. Target market, color, layout, and language are Just three key ingredients which Toto Communications has thoroughly examin ed in order to make your product the best it can be. By using this advertisement and following these techniques, Perfume will be indestructible globally. On behalf of Toto Communications, I personally thank you for your time, and for considering our advertisement for your campaign.

Polysemy

Polysemy Polysemy comes from Neo-Latin polysemia, which comes from Greek polusemous poly- (m some(prenominal)) + sema (sign) giving us a linguistic term, having many meanings or multiple meanings. approximately of lex. items in English are polysemantic. Ex. family She lost both of her parents. parent Envy is the parent of all evils. My family comes from Scotland. The cat family includes lions & tigers. ( ) A family of languages, etc. in that location are monosemantic quarrel Ex. a lorry, a loudspeaker Different meanings of one & the same word are closely interrelated.Polysemy is a solution of 1. Shifts in application ( ? ) Ex. adj. reddened red ink (is really red), red hair, red deer, red cabbage, red Indian 2. Specialization Ex. partner Basic meaning a type of relationship in the midst of 2 or more people. business partner marriage partner partner in crime 3. Metaphorical extension (a fundamental feature of any language) Ex. leaf of a tree leaf of a book, hands o f a person hands of a clock Polysemy has been complicated by the course of words to pick up the meanings from other dialects, languages & slang. Ex. executiveBrE one who acts under the direction of somebody AmE a manager now AmE meaning is more widely used. freshly & old meanings become interrelated, form a hierarchy. They have got some common semantic features, which pre arrange the integrity of the word. First, we have count/mass alternations for nouns, which can serve several functions (13) Animal/meat a. The lamb is running in the field. b. John ate lamb for breakfast. (14) Object/Stuff an object is made up a. There is an apple on the t able. b. There is apple in the salad. (15) Stuff/Kind a. There was cheese on the table. b. Three cheeses were served. 16) Stuff/Portions a. The restaurant served beer, and so b. we say three beers. Plant/food alternation (17) a. Mary watered the fig in the garden. b. Mary ate the fig. We have alternations between containers and containe d (18) a. Mary broke the bottle. b. The baby completed the bottle. Figure/Ground reversal (19) a. The window is rotting. b. Mary crawled through the window. Product/producer alternation, e. g. newspaper, Honda (20) a. The newspaper fired its editor. b. John spilled coffee on the newspaper. Process/result alternation (21) a. The companys merger with Honda will begin next fall. b.The merger will lead to the production of more cars. Alternations involving location (22) Building/institution, e. g. university, bank (see above) (23) frame/people a. John traveled to New York. b. New York kicked the mayer out of office. (24) Capital/government, e. g. Washington accused Havana not to do enough for the victims. Being able to distinguish between polysemy words and homonym words is not easy. Dictionaries treat cases of multiple meanings either as polysemy or as homonymy, but in fact it is not always easy to decide which one we are dealing with, and dictionaries sometimes differ in their deci sions.Are table (furniture) and table (arrangement of data) two diametrical words, or the same word with two meanings? Dictionaries usually go for the latter solution, on the grounds of a shared etymology. On the other hand, a savant (in school) and the pupil (of the eye) are usually listed as different words although in fact they have the same historical origin. And contrast this with the following cases of meaning variation, which enlarge polysemy (6) a. The bank raised its interest rates yesterday. b. The store is next to the newly constructed bank. c.The bank appeared first in Italy in the Renaissance. (7) a. John crawled through the window. b. The window is closed. c. The window is made of security glass. (8) a. The farm will fail unless the drought ends soon. b. It is difficult to farm this land. (9) a. The store is open. b. The thief tried to open the door. There are two important differences 1. First, it is immediately obvious to speakers that the meanings of a polysemous expression are related to each other. This is typically not the case for homophonous expressions, stock-still though they may be historically related as well (cf. ome of the examples above). 2. Second, polysemy is regular. For example, we find the three meanings illustrated with bank in (6) (specific institution, building that houses the institution, and the type of the institution) with university as well. Similarly, we find the three meanings of window illustrated in (7) (path, opening, and concrete object that can close an opening) with door. Polysemy is rarely a problem for communication among people. We are so adept at using contextual cues, that we select appropriate senses of words effortlessly and uncounsiously.The sheer number of senses listed by some sources as being in stock(predicate) to us usually comes as a surprise out of approximately 60000 entries in websters seventh dictionary 21488 or almost 40 % have two or more senses. Moreover the most commonly used words te nd to be polysemious. The verb run, for example, has 29 senses in websters furter divided into nearly one hundred twenty-five subsenses. These systematic aspects make polysemy an important field of study of synchronic and generative linguistics. Polysemy is a pivotal concept within disciplines such as media studies and linguistics.

A Character Analysis of Kerima Polotan Tuvera’s The Virgin Essay

A Character Analysis of Kerima Polotan Tuveras The sodding(a)Kerima Polotan-Tuveras The Virgin is a short story that is centered on two characters namely drop off Mijares and The Carpenter. The title The Virgin reflects the subject virginity which is an important and cherished value for Filipinos. A Filipina should be proud to have maintained her virginity but in the case of the thirty-four-year-old Miss Mijares, she is repentant of it. In her thirty-four years of existence, she had never been committed in a relationship. When she was younger, there had been other things to do and she never put love on top of her priorities. She had college to finish, a niece to put through school, and a receive to contemplate tuition. Her duties became hindrances for her to be in a relationship. Miss Mijares puerility experiences and duties affected her personality.Miss Mijares is a thirty-four-year-old woman who works at a job placement agency. The archetypal encounter of the two character s is at the job interview. The way Miss Mijares treat him is as aloof and gelid retributive like the way she treated her other interviewees. She looks at herself as superior which explains the impolite language she uses to communicate with them. According to the text When she was younger, there had been other things to do-college to finish, a niece to put through school, a mother to care for. Her childhood experiences affected the way she is now, it greatly affected her personality. According to the theory of Sigmund Freud namely Psychoanalytic Theory of Freud, a persons childhood experience and unconscious mind contributes to his or her personality (Cherry).The way Miss Mijares keep her distance from other pack and the way she talk to them assist as a defense mechanism mechanism. Her unsociable manners coupled with frank and abrupt way of speech is a disguise for her loneliness. For nine years she dutifully looks by for the needs of her mother. For nine years she doesnt think about her own happiness for she prioritizes her duty to educate care of her parent. According to the text But it had taken her parent many years to die. Towards the end, it had become a thankless chore, kneading her mothers loose flesh, hour after hour, struggling to awaken the cold, sluggish linage in her dying body. In the end, she had died-her toothless, thin-haired,flabby-fleshed mother-and Miss Mijares had pushed against the bed in grief and also gratitude. We can infer from the way she dedicated her early years to take care of her mother that she valued her family more than herself. She was really affected by the death of her mother whom she loved so much and it triggered the dislodge in her personality. She exemplified her superiority as a woman.Miss Mijares did not look 34. She was slight, almost bony, but she had learned early how to dress herself to achieve an illusion hips and bosom. She liked poufs and shirrings and little juvenile pastel colors. According to this text, Miss Mijares knows how to make her look appealing to opposite gender. This is her way to deal with her loneliness. For thirty-four years she has not even touched a man. The way she behaves and deal with other people acts as a defense mechanism.According to the Behavioral Theory, personality is based on the interaction between the exclusive and the environment which can be learned and unlearned (Cherry). Her bossy and indistinct manner of speech coupled with the way she dress acts as a defense mechanism to hide her depression. The girlish pastel color as stated in the story is also a way to hide her true feelings. She is ashamed of herself for suave being a virgin at the age of thirty-four.And yet Miss Mijares did think of love. It is stated in the text that Miss Mijares had short lived fantasies. She is still hoping that love will come her way someday. It of a sudden happened when he met the carpenter. She is cold and distant at first but suddenly she is drawn to the man. It all started at the moment she saw the man holding her paperweight. It is a wooden block with a bird poised to flight. The paperweight was damaged with one wing tilted unevenly so the carpenter decided to fix it. The bird symbolizes freedom it symbolizes the freedom of Miss Mijares. She lived in a system where virginity is something important and should be taken care of.The problem is she is trapped in this system because at the age of thirty-four she is still a virgin who never touched a man. This will change because of the carpenter. She will be free like the bird in her paperweight fixed by the carpenter. She will be unwittingly attracted to the carpenter. She doesnt like the way he talk without permission but it wont change herfeelings toward the man. When she learned that the foreman has only given him three peso but he is change in for a four-peso job, she confronted the foreman right away. It not expected for her to be concerned because of her cold and distant way of trea ting him. A change in her personality can be seen and it is because of the carpenter.Miss Mijares was emotionally attached to the carpenter. She was surprised and angry when she learned that the carpenter has a son. She thought the he is single and not committed. afterward learning that he was raising a child by a woman he is not married to, she notice everything else that is wrong with him-his crooked grin and defective front teeth. Her reaction proved that she is really in love with the carpenter. She doesnt even notice his grin and tooth because of her infatuation. Miss Mijares rode again a jeepney that detoured again to avoid traffic but this time he is with the carpenter. It was raining and all of them were asked to get down the jeepney.She noticed that there are no other people in sight but the two of them. Her emotion has gone wild for her young dreams have suddenly come to life. She turned to him with her ruffles wet and wilted. Out of her free-will, Miss Mijares has grabb ed the opportunity for love. According to the Humanist Theory, a persons free will and individual experience contribute to personality development (Cherry). Her feelings for him have changed her personality. She suddenly becomes more caring and concerned. Her personal emotion is the factor for the change in her personality.The Virgin deals with the life of Miss Mijares. A daughter bounded by her duty. She lived in a society where virginity is something to take care of but at the age of thirty-four she is ashamed that she is still a virgin. Miss Mijares childhood experiences and duties affected her personality. The cold and distant personality coupled with a frank and abrupt manner of speech can be traced back in her early years. All of these serve as a defense mechanism to hide her depression. She developed a certain superior mentality that can be seen in the way she negotiation during interviews but all of these changed when the carpenter came into her life. The paperweight with a bird on it symbolizes freedom. Miss Mijares was now free from all her anxieties because of the carpenter who brought order in her life just likehow he fixed the paperweight. Her loved for the carpenter brought the change in her life.

Starbucks’ Mission & Strategic Choices

Starbucks Mission and Strategic Choices atomic number 18 They in Alignment? Executive compendium This root word examines strategic management, which encompasses concern decisions and performances that define the organizations c atomic number 18 and objectives, determine the most effective utilization of organizational resources, drive best courses of action to meet its mission, and seek to assure the effectiveness of the organization within the environment. This case ruminate evaluates the strategic management process, and applies those concepts to a practical case account of Starbucks mission logical argument.This case weigh is presented in the format of a formal backing report prep ard by a advisor and presented to the Starbucks Board of Directors and CEO that provides an analysis of Starbucks mission and strategic choices, and a summary of the alignment of those strategies to its mission. This report is open on a critical review of the Starbuck mission statement, g oals, and objectives, which is then compared against the strategic choices that Starbucks has made (e. g. reaping unalikeiation, research and development, operations) to determine how well Starbucks strategic choices are aligned to the confederations mission and day-dream. Finally, this study answers the question Will the lodge continue its past advantage? steamy Tanner, 2009 Starbucks Mission and Strategic Choices Are They in Alignment? Cover Sheet Starbucks Corp. 2401 Utah Avenue South Seattle, WA 98134 Ph matchless 206-447-1575 facsimile machine 206-682-7570 Web Site http//www. starbucks. com argumentation Plan presented toHoward Schultz, Chairman of the Board, President, CEO Starbucks Board of DirectorsPrepared byRandy S. Tanner Statement of Purposedepth psychology of Starbucks Mission and Strategic Choices Are They in Alignment? tabulate of Contents Executive Summary4 Background4 caller comment4 Starbucks Mission, Vision, Goals and Objectives. 4 Strategies. 5 commis sion Team. 6 Business Model. 6 Infra expression7 Offering. 7 revenue enhancement Model. 7 Pricing. 8 Customers. 8 Competitors. 8 Stakeholders. 8 merchandising Strategy. 9 monetarys. 9 Analysis10 Company Analysis. 10 Current trade Mix Strategies (Product, Price, People, and Promotion). 10 Current Target Markets10Market Analysis. 10 contest & SWOT Analysis. 11 Competitive advantage. 12 Financial Analysis. 12 Conclusion13 Are Starbucks mission and strategic choices in alignment? 13 Will the attach to continue its pastsuccess? 13 Executive Summary Are Starbucks mission and strategic choices in alignment? Yes. The strategies of innovation, product differentiation, and customer experience are today aligned with Starbucks published mission to establish Starbucks as the premier purveyor of the finest java in the creationness, while stir and nurturing the spirit of their customers.Starbucks continues to apply strategies to lead its product offer in both breadth and depth. Couple d with this dodging is the intricacy of deputy distribution channels to multiply the potential in increased revenues. Each crack in the product portfolio reinforces the brand conjure and note experience described in the companys vision statement. The recent focus on increase profits in existing enclosehouses is not a shifting of occupation dodge, but much of a symptom of line of products maturity less glom equals more than profit.The corporation has tempered its original goal of merchandise ascendence by saturation tiresomedown its process in new stores to commercialise dominance with more efficient and more profitable stores with its strategy of discipline elaborateness in key grocerys. The strategy of using the Seattles Best atom, fault Starbucks to expand the base of bodied customers also braves Starbuckss prime mission. This elevation of Seattles Best does not get a corporate-sponsored rivalry to the nearby Starbucks stores, but does serve as an alternate distribution channel for the companys expanded product line.Therefore, this strategy supports the overall brand quality of Starbucks as the premier deep brown berry, stock-still captures additional customers that do not seek the branded Starbuck experience and would likely choose one the inlet competitors. This strategy can cater to a slightly different clientele in both coffee berry stores and supermarkets and increase overall corporate revenues. Will the company continue its past success? Yes. A go on accent mark on customer satisfaction, coupled with effective strategies that develop new product lines, will rouse revenue growth and alter share prices.The authoritative vision and path summarized by Starbucks president and CEO, Howard Schultz, is a lading to continually improving our customer experience as the roadmap to renewed growth and increasing profitability, with stress on continued application of previously successful strategies, we will continue to innovate and differentiate, two timeless hallmarks of the Starbucks brand. (Starbucks Financial Releases, 2009) BackgroundStrategic management is a company-wide process that includesa long-term plan of action that assists in achievinganorganizations objectives andfulfills company vision, (course material) and is comprised of four major elements situation analysis, strategy formulation, strategy implementation, and strategy evaluation. (Bushman, (2007) This Strategic counselling process includes the following steps (Luca, 2009) 1. Developing a Vision/Mission/Goals and Objectives 2. Analyzing the environment company ( internecine and external) 3.Identifying sexual Strengths and Weaknesses and external Threats and Opportunities (SWOT) 4. Articulatingstrategic choices at the business, functional, and corporate levels 5. Selecting a strategy or strategies, based on in-depth immanent and external analyses, to accomplish vision and mission goals. These strategies may exist at sever al levels business, functional, corporate, and world(prenominal). Company Description According to the companys Factsheet (2009), Starbucks was founded in 1971 in Seattles Pike Place Market. The original name of Starbucks burnt umber, Tea and Spices was later changed to Starbucks burnt umber Company. As quoted from Google Finance (Starbucks Corporation, 2009), Starbucks, together with its subsidiaries, purchases and roasts whole covered stadium coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, tatty blended beverages, complementary food items, a selection of agiotage teas, and coffee-related accessories and equipment, by dint of Company-operated sell stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels. Starbucks produces and sells a range of ready-to-drink beverages.The business segments of the Company are get together States, International, and spheric Consumer Products Group (CPG). The CPG segment includes packaged coffee and tea sell globally through channels, such(prenominal) as grocery stores and operates through joint ventures and licensing arrangements with consumer products business partners. Starbucks Mission, Vision, Goals and Objectives. Mission statements are fundamental to the survival and growth of any business, (Analoui and Karami, 2002) and set the direction and goal for the long term, reflecting the strategic intent. (course material) According to Germain and Cooper (1990), an appropriate mission statement serves to promote a reason of shared expectations amongst employees and communicate a public image of the steadfastly to important stakeholders and stems in the companys task environment. Starbucks mission statement as stated in the corporate Factsheet (2009) is To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising rationales as we grow. The companys stated Vision, G oals, and Objectives may be found listed as Our Starbucks Mission in the corporate website (The Company, 2009). This vision is convey as To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time. Some of the companys objectives referred to as guiding principles included in that strategic vision focus on 1. Quality of the coffee 2. Robust partnerships 3. Human connection to customers 4. Unique nimbus of the retail stores that encourages social interaction 5. Being accepted as neighbor in the community 6.Obligation to shareholders (long-term success and profitability) Strategies. The original focus since the companys beginning has been on product differentiation, in both the product and the store setting. This strategy emphasizes a premium product served in a unique atmosphere. Some claimed tactic employed to execute these strategies are to (Factsheet, 2009) Provide a great work environment and treat each(prenominal) other with respect and dig nity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success Historical Strategies for business growth noted in the 2006 shareholders meeting included continued expansion of retail stores, and expansion of the companys portfolio of unique and innovative products to appeal to a broad consumer base. (Business Wire, 2006) These products included Premium and proprietary food offerings as a component of the Starbucks Experience. Introduction of warm breakfast items in Company-operated stores by 2008. Joint venture with apple to launch a Starbucks Entertainment Area on iTunes. Introduction of a heated-on-demand vending initiative, Expansion of its kraft paper kindred to dist ribute Starbucks coffee into supermarkets. Recent changes to this original entree which were in response to the recent stinting downturn and drop in share prices are aimed at retaining customers, rather than gaining new ones. According to Howard Schultz, the companys CEO, The issue at hand is the follow of losing your core customer. (Adamy & Wingfield, 2009) These changes in business strategy shift the focus from market saturation with additional stores to (Starbucks Newsroom, 2009) 1. Increasing profits in existing stores, 2. Expanding the product base, and 3. check global store expansion in key markets. While continuing with the strategy of product expansion (to even include some non-food products), Starbucks has tempered its desire for continually opening new stores. This disciplined approach includes more niche targeting in key markets and even opening, or converting to, a Seattles Best vice Starbucks.Some of the new tactics announced at the 2009 Shareholders Meeting to im plement this strategy include A $500 million structural expense reduction to align the companys cost structure to its current business strategy Focused efforts to improve operational efficiencies with technology investments, and better training for store managers Emphasizing the concepts of survey and quality to the customer with selective price incentives Launching VIA Ready Brew eye blink coffee to tap the $17 billion instant coffee market Expanding alternate foodservice channelsManagement Team. Corporate organization and key management team members include (Reuters, 2009) Howard SchultzChairman of the Board, President, CEO Troy Alstead old-timer Financial Officer, Chief Administrative Officer Arthur I. RubinfeldPresident Global Development Martin P. ColesPresident Starbucks Coffee International Clifford BurrowsPresident Starbucks Coffee US Paula E. BoggsExec VP, General Counsel, escritoire Michelle GassExec VP Marketing and Category Olden C. LeeInterim Exec VP Partne r Resources, Director Dorothy J.KimExec VP Global Strategy, Office of the CEO Peter D. GibbonsExec VP Global Supply Chain Operations Culver, JohnExec VP, President Global Consumer Products, Foodservice & Seattles Best Coffee Business Model. According to Osterwalder, Pigneur, & Tucci (2005), a companys business model includes infrastructure, offering, customers, and revenue model. 1. Infrastructure the core capabilities and competencies, partnership network, or business alliances, and value configuration (what makes it mutually beneficial for a business and its customers). . Offering the value of products and serve offered for a specific customer segment, and how it differentiates itself from its competitors. 3. Customers includes (1) the target audience for a business products and operate, (2) the distribution channel used to reach the customers (includes selling and distribution strategy), and customer relationship management. 4. Revenue model the cost structure and reven ue flows that define the companys income. Infrastructure.Starbucks infrastructure ( gross revenue & distribution model) began as a basic shopkeeper model1 brewing and serving fresh, premium quality coffee in a relaxed neighborhood atmosphere. This model chooses a location frequented by targeted customers, employs low-wage workers, and establishes twin business based on customer satisfaction and ease of access. Recent strategic management strain is trending toward, or adapting part of the Loyalty or Service Quality model to reinforce the perceived quality of the product. Part of this model is based on the belief that it is cheaper to keep customers than gain new ones.Offering. The Starbucks brand portfolio is marketed as premium and, therefore, is luxury goods, relying on consumer discretionary spending to drive sales. (Hattery, 2009) This portfolio includes Starbucks Entertainment, Starbucks Hear Music, Tazo, Ethos water, Seattles Best Coffee, and Torrefazione Italia Coffee offe rs a variety of products and services through its retail stores and other channels, including 30 blends of Coffee Handcrafted Beverages fresh-brewed coffee, hot and iced espresso beverages, coffee and non-coffee blended beverages, and Tazo teas. Merchandise home espresso machines, coffee brewers and grinders, premium chocolates, coffee mugs and accessories, and gift items. Fresh Food cook pastries, sandwiches, and salads. Starbucks Entertainment selection of music, books, and film from both emerging and set up artists. Global Consumer Products bottled Frappuccino beverages, Discoveries chilled cup coffee, DoubleShot espresso drinks, Starbucks Iced Coffee, whole bean coffee and Tazo teas, Starbucks Coffee Liqueurs, and a line of premium ice creams. Starbucks Card a reloadable pre-paid debit card.Revenue Model. Starbucks revenue model includes its cost structure and revenue flows. Starbucks operate costs are at present influenced by fluctuations in the commodity prices (milk and coffee beans) which have risen sharply in the past. Starbucks purchases teas and primarily Arabica coffee beans directly from international markets in Costa Rica, Africa, Asian Pacific, and China. The wholesale price of coffee beans is unstable and often suasible to dramatic price changes from a variety of weather and political events that may, or may not, affect global production.These reactionary prices can remain elevated for several years. Coffee prices in 2008, for example, were 20% higher on average than 2007, allowing in Starbucks paying an average price of $1. 42 per pound of green (unroasted) coffee. The price of draw futures also rose dramatically from $13 to $18 per hundredweight in March, 2007, falling only belatedly to $17 in September, 2009. Starbucks revenue flow from its company operated coffeehouses relies on discretionary consumer spending, and can be unnatural by negative frugal conditions. In fiscal 2008, Starbucks generated $10. billion in reven ue through the sale of whole bean coffee, food, equipment, and beverages. The distribution channels included both its retail stores and specialty operations. pic Figure 1 Revenue Categories Company operated retail stores (7,238 stores in North America and 1,979 international) generated 84 per centum of the total revenue. (Hattery, 2009) The stay 16 percent was generated through the specialty operations segment, which is chartered to develop the companys brand through third base parties outside the traditional coffeehouse. This segment channels, and percentage of specialty operations revenue generated, include 1. Licensed Stores (48 percent) find in airports and supermarkets that generate licensing fees, royalties, and retail revenue from coffee, tea, and CDs. 2. Foodservices Operations (25 percent) sells Starbucks coffee to restaurants, offices, hotels, and Barnes & Noble Cafes under different licensing contracts. 3. packaged Tea and Coffee (21 percent) sold at various food sto res. 4. Branded Products (4 percent) like ready-to-drink beverages and ice creams sold through partnerships with Pepsi and Dreyers.Pricing. Starbucks has maintained a premium pricing strategy for its branded premium quality coffee beans and unique customer experience. Customers. Starbucks serves approximately 50 million customers a week in its stores. The target market is defined as young (25-to-45 years old) professional men and women, in higher income brackets with stressful lives (at work, home, or both). Most members of this target market live in the suburbs and commute to work in urban areas. (Holmes, Bennett, Carlisle, Dawson, 2002) Competitors. Although Starbucks maintains a dominant position in the specialty coffeehouse market and has no single clear enemy in the sector, (Hattery, 2009) competitors include other specialty coffee shops, doughnut shops, and restaurants. The closest specialty coffeehouse competitor is Caribou Coffee, with only 415 stores, with the major compe tition being dispersed among the thousands of independent or small-chain coffee shops (i. e. , Diedrich Coffee, Inc, Coffee Heaven Intl. , Autogrill S. p. A. Stumptown Coffee Roasters, Intelligentsia Coffee & Tea, Inc), and McDonalds Corp2. Stakeholders. Starbucks organizational stakeholders include both individuals and groups who have an interest (give-and-take) relationship with the substantial. (course material) These internal and external stakeholders of Starbucks are identified as shareholders, employees (including board members, executives, managers, supervisors, and baristas), customers, suppliers, local communities, and global alliance partners3 Marketing Strategy.As described in VoteForUs (n. d. ), since the companys inception in 1971, its selling strategy has do by the traditional advertizing avenues of billboards and commercials and focused on seven fundamentals to differentiate Starbucks from other cafes. These fundamental areas of marketing focus are (VoteForUs, n . d. ) 1. Perfect Cup of Coffee an emphasis on product quality (rich, voluptuous taste and aroma) to support the premium pricing structure. 2. Third Place creating the third place for everyone to go to amidst home and work.This is another differentiation technique, aimed to create a unique and relaxing experience or atmosphere with which Starbucks could be branded. 3. Customer Satisfaction find that customers feel the uniqueness of enjoying their Starbucks coffee experience. 4. Creating a Starbucks Community this marketing strategy has even expanded to create a community around their brand. On their website, individuals are boost to express their experiences with Starbucks history, and the company strives to personally join in the discussions. 5.Smart Partnerships create strategic partnerships that expand business opportunities and increase sales. 6. Innovation a strategy to continually create new products or services that support their customer base or add new customer se gments. (different coffee flavors, more food on their menu, and one of the first to offer internet capability in their stores) 7. Brand Marketing The Starbucks marketing strategy has always focused on pipeline advertising and viral marketing, letting the high quality of their products and services speak for themselves.Financials. Evaluating the companys financial statements since the economic low point of May 2008 with its first bunsly decline in profit, and 38 percent stock plunge Starbucks has managed to maintain a sanguine balance sheet. Con substantialnessated company revenues for Q3 2009 were $2. 4 billion, compared to $2. 6 billion in 2008, reflecting a five percent decline in store sales. every quarter financial sheets verify the reduction in operating income and correspond slight increase in net profits.With the cost realignment scheduled to be completed in 2009, operating costs are expected to drop further. numerate revenues for Q2 2009 show a positive rebound wit h a sustained upward trend over the last two quarters. Share prices which bottomed around $8. 00 during Dec08 through Mar09 have stabilized around $19. 00 for the last quarter. In response to the implemented cost reduction strategies, touchstone & Poors raised the companys short-term debt ratings (from A-3 to A-2) and revised its outlook to stable from negative, (Ogg, 2009), reaffirming the BBB corporate credit rating.According to Ogg (2009), S&P believes that the companys performance will continue to stabilize and that the credit metrics will continue to improve or remain at the current levels. Analysis Alignment in the framework of strategic management refers to the mutual agreement and enforcement of the companys vision, mission, and goals with its business strategies. These strategies are employed to achieve and maintain a competitive advantage in the market segment, and ensure long-term profitability for the company. Company Analysis.This company analysis focuses on three f actors or issues involved in maintaining a competitive advantage. These factors and issues are (1) current target markets, (2) current marketing unite strategies, and (3) the strengths and weaknesses of the Company. The companys marketing mix strategies are discussed in relation to the Five Ps of Marketing. The elements of Five Ps of Marketing include product, price, place, people and promotion. (Nimetz, 2009) These factors are explored in comparison to Starbucks published mission, vision statements, and guiding principles. To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time. Current Marketing Mix Strategies (Product, Price, People, and Promotion). Starbucks built its coffee stores on the principle product of Arabica coffee beans. This product was marketed as a premium quality item that The pricing system of rules followed the premium quality scheme, offering the customer more than a cup of coffee.Starbucks stores became the third place to go to and enjoy a unique atmosphere. One new strategy that CEO Howard Schultz brought with him was the emphasis on the aim of sales clerks, or Barristers who brewed and served the coffee. Specialized training for employees reinforces their role in the customers perceived value of the product the unique Starbucks experience. The promotion tactics employed by Starbucks broke with traditional concepts and avoided advertising, relying on word-of-mouth or viral advertising techniques where satisfied customers willingly share with others, and promote the Starbucks experience.This viral advertising has turn up quite effective. Current Target Markets. For most Starbucks most consumers, coffee is not just coffee, but more of a ritual a deserved reward. However, although the targeted market of professionals contains a significant percentage of hig her-income professionals, the recent pass in sales (and corresponding drop in shares) implies that they too are affected by the economic downturn and willing to reduce their rewards. Market Analysis. A market analysis reviews the specific market segment being targeted, and examines the demographic and social data required to know your customer. This required information concerning the targeted customer includes Who they are Where they are How to reach them Identifying their needs (what justifies premium price) Size of market Percentage of market captured Market growth potential Starbucks market for its coffee stores is targeted at 25- to 45-year-old professionals looking for solitude, or social interaction, without alcohol. This higher-income crowd of young, college-educated represents a group which tends toward higher luxury-consumption levels.The failure to successfully add drive-through service to its stores clearly differentiates its clientele from McDonalds or Java se a chantey customers whose needs or to grab a quick caffeine jolt on the way to or from work. According to Euromonitor International Plc,4 Starbucks has captured 52 percent of the global specialty coffee market. According to Mintel (global consumer research firm in Chicago) Starbucks controls 43 73% of the U. S. market share5 in coffeehouse sales in 2005, with its closest rivals being Caribou Coffee, and Peets Coffee and Tea.Competition & SWOT Analysis. The SWOT analysis identifies and evaluates a companys internal factors (strengths and weaknesses) and external factors (opportunities, and threats). This analysis helps to focus on key issues to consider in strategic planning. The following detail are an updated paraphrase of the SWOT analysis from Marketing Teacher (2007) Strengths. Starbucks Corporation is a very profitable organization, earning in excess of $459 million in 2008. The company generated revenue of more than $10. billion in 2008, majestic revenue for 2007. It is a global coffee brand built upon a reputation for fine products and services with approximately 9000 cafes around the globe. Starbucks is know as a respected employer that values its workforce, and was one of the Fortune moderate 100 Companies to Work For in 2005. The organization displays strong ethical values and an ethical mission statement that emphasizes its commitment to environmental leadership. Weaknesses. Starbucks has a reputation for new product development and creativity.However, they remain vulnerable to the hatchway that their innovation may falter over time. The organization has a strong presence in the U. S. with more than three quarters of their cafes located in the home market. An increased percentage of international cafes would help to penetrate business risk. The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. Opportunities. New products and services can be retailed in their cafes, such as Fair Trade products. The company has the opportunity to expand its global operations with the emerging markets for coffee in India and the Pacific Rim nations. Additional co-branding with other manufacturers of food and drink can be pursued. Capitalizing on the Seattles Best brand in both the retail and franchise markets could diversify revenue streams and spread business risk. With recent economic conditions, and dwindling disposable income, Starbucks could pursue a larger market share of the homemade coffee market with increased advertising. Pursuing additional partnerships with manufacturers of other goods and services has potential to decrease Starbucks dependency on it single competitive advantage in retail coffee. Threats. Starbucks has been branded and marketed as a luxury item, relying on the disposable income of its targeted customers. Regional, or national economic instability can be reflected quickly in revenue loss. Future growth of the coffee market is uncertain. A change in the current fad of coffee shops would significantly impact Starbucks major source of revenue. Starbucks is exposed to unpredictable cost increases in wholesale coffee and dairy products. Recent growth in the coffee house market has attracted many competitors, including copy cat brands and national restaurants that pose potential threats to Starbucks competitive advantage. Competitive advantage. Starbucks established an early dominance in the market segment of coffee houses, and sustains its competitive advantage6 through differentiation7 by capitalizing on a unique experience that offers ambiance and unusual product variety. The primary strategies employed to establish market dominance were branding, creativity, and saturation by store expansion. 1.The branding strategies include quality product, personal service, a sense of community, and environmental responsibility. This strategy is strengthened by market and demograp hic analyses to slightly customize each store to the local city/community personality. 2. The creativity strategies emphasize constantly looking for new ideas, new products, as well as new experiences for guests. (Thompson & Gamble, 1999) Successful products are retained while weaker products are eliminated in a continuing cycle of process improvement. 3. Although growth in the store expansion strategy has peaked, new stores are still being added.This strategy has been modified from saturation by area concentration, to a more disciplined approach, that identifies key markets, based on market analysis that emphasizes individual store profitability. (Adamy & Wingfield, 2009) Financial Analysis. Starbucks has a solid financial status with multiple revenue streams from multiple coffee related products. A look at Starbucks Profit and Loss and Cash Flow tables8 (shown in Table 1) reveals a slight dip in gross revenue, but a positive trend for increased net income. This is probably a resu lt of the recent cost restructuring and emphasis on store profitability.Future revenue streams from coffee house sales are expected to increase from a combination of stable sales and higher efficiency. Revenue streams from alternate distribution channels show a slight, but steady increase, further bolstering Starbucks solid financial foundation. In Millions of USD Jun 2009 Mar 20099 Dec 2008 Sep 2008 Jun 2008 Revenue 2,403. 90 2,333. 30 2,615. 20 2,515. 40 2,574. 00 Total Revenue 2,403. 0 2,333. 30 2,615. 20 2,515. 40 2,574. 00 Gross Profit 539. 10 470. 20 481. 80 393. 50 452. 60 Total Operating Expense 2,199. 90 2,292. 40 2,497. 50 2,501. 20 2,595. 60 Operating Income 204. 00 40. 90 117. 70 14. 20 -21. 60 Income Before Tax 217. 30 34. 90 98. 30 -1. 20 -33. 20 Net Income 151. 50 25. 00 64. 30 5. 40 -6. 70 Table 1 Quarterly Financials Conclusion Are Starbucks mission and strategic choices in alignment? Yes.The strategies of innovation, product differentiation, and customer experience are directly aligned with Starbucks mission to establish Starbucks as the premier purveyor of the finest coffee in the world, while exalt and nurturing the spirit of their customers. Starbucks continues to expand its product offering in both breadth and depth. Coupled with this strategy is the expansion of alternate distribution channels that will multiply the potential in increased revenues. Each offering in the product portfolio reinforces the brand name and quality experience described in the companys vision statement.The recent focus on increasing profits in existing stores is not a shift of business strategy, but more of a symptom of business maturity. Less waste equals more profit. The corporation has shifted its goal from market saturation slowing its growth in new stores to market dominance with more efficient and more profitable stores with its strategy of disciplined expansion in key markets. exploitation the Seattles Best segment, vice Starbucks to expand t he base of customers for the greater corporate good requires close examination.As a corporate-sponsored competitor to the nearby Starbucks stores, this strategy seems in conflict with the prime mission. However, as an alternate distribution channel for an expanded product line, this strategy supports the overall brand quality of Starbucks as the premier coffee, nonetheless can capture some additional customers that do not seek the branded Starbuck experience and would likely choose one the niche competitors. Seattles Best can cater to a slightly different clientele in both coffee stores and supermarkets with a different set of customer needs, while increasing overall corporate revenues.Will the company continue its pastsuccess? Yes. A continued emphasis on customer satisfaction, coupled with effective strategies that develop new product lines, will stimulate revenue growth and stabilize share prices. The current vision and path summarized by Starbucks president and CEO, Howard Sc hultz, is a commitment to continually improving our customer experience as the roadmap to renewed growth and increasing profitability, with emphasis on continued application of previously successful strategies, we will continue to innovate and differentiate, two perennial hallmarks of the Starbucks brand. (Starbucks Financial Releases, 2009) References Adamy, J. & Wingfield, N. (2009). Starbucks brews new strategies to fight slump. Wall bridle-path Journal (Europe), p. 4. Retrieved July 11, 2009, from ProQuest Newsstand. (Document ID 1662578621). Analoui, F. and Karami, A. (2002). CEOs and development of the meaningful mission statement. Corporate Governance, 2(3), 13-20. Retrieved dreadful 31, 2009, from ABI/ pronounce Global database. (Document ID 181714601). Bushman, M. (2007). The major elements of the strategic management process. Associated Content website.Business and Finance. Retrieved fantastic 31, 2009 from http//www. associatedcontent. com/article/196677/the_major_elem ents_of_the_strategic. html. Business Wire (2006). Starbucks Coffee Company Outlines Core Strategies to Continue Delivering Long-Term Shareholder Retrieved solemn 27, 2009 from http//www. allbusiness. com/services/business-services/3918047-1. html. Factsheet (2009). Starbucks website rough Us. Retrieved August 22, 2009 from http//www. starbucks. com/aboutus/Company_Factsheet. pdf. Germain, R. and Cooper, M. (1990).How a customer mission statement affects company performance. Industrial Marketing Management, 19(1), 47. Retrieved August 31, 2009, from ABI/ depose Global. (Document ID 1129254). Hattery, E. (2009). Wikinvest website. Starbucks Corporation. Retrieved September 1, 2009 from http//www. wikinvest. com/stock/Starbucks_(SBUX) Holmes, S. , Bennett, D. , Carlisle, K. , and Dawson, C. (2002). Planet Starbucks To keep up the growth, it must go global quickly. Business Week, (3798), 100-110. Retrieved August 27, 2009, from ABI/INFORM Global. Document ID 160883051). Marketing T eacher (2007). SWOT Analysis Starbucks. Retrieved September 24, 2009 from http//www. marketingteacher. com/SWOT/starbucks_swot. htm. Nimetz, J. (2009). The Five Ps of Marketing Do they apply to SEM? Retrieved August 27, 2009 from http//www. searchengineguide. com/jody-nimetz/the-five-ps-of. php. Ogg, J. (2009). Starbucks Snags S&P Upgrade (SBUX). 24/7 Wall Street website. Retrieved September 1, 2009 from http//247wallst. com/2009/08/28/starbucks-snags-sp-upgrade-sbux/. Osterwalder, A. , Pigneur, Y. , & Tucci, C. 2005). Clarifying business models Origins, present, and future of the concept. Communications of the Association for Information Systems, 16, 1. Retrieved August 28, 2009, from ABI/INFORM Global. (Document ID 919406501). Reuters (2009). Officers and Directors for Starbucks Corporation. Retrieved August 27, 2009 from http//www. reuters. com/finance/stocks/companyOfficers? symbol=SBUX. O. Starbucks Corporation (2009). Google Finance. Retrieved August 11, 2009 from http//www. g oogle. com/finance? q=NASDAQ%3ASBUX. Starbucks Financial Releases (2009).Starbucks posts strong third quarter fiscal 2009 results. Starbucks website About Us. Retrieved September 1, 2009 from http//investor. starbucks. com/phoenix. zhtml? c=99518&p=irol-newsArticle&ID=1309655&highlight=. Starbucks Newsroom (2009). Starbucks details strategy for profitable growth. Retrieved August 27, 2009 from http//news. starbucks. com/article_display. cfm? article_id=184. The Company (2009). Corporate website About Us. Retrieved August 22, 2009 from http//www. starbucks. com/aboutus/overview. asp. Thompson, A. and Gamble, J.

Global Opportunities for Pounder Bicycle Company Essay

Business firms struggle to remain global in scope and these organizations atomic number 18 faced with several challenges in in that location contemporary bloodline dealings and there is a consumement for such(prenominal) firms to struggle for there continued costence. Research indicates that business environment keeps on varying as these organizations endeavour to sustain their foodstuff share as well as bid quality products/services to there clientele. Business environment entails both internal and external features that may do work upon the expansion and general binding push through of the business.Contemporary firms are required to construct economic and political associate that typically take the structure of transfer of goods, finances and populace across national boundaries. This phase of relationships has in the process witnessed combined sharing of information and philosophies that has led to enhancement in the swiftness of change, ambiguity, uncertainty, and i mpulsiveness in daylight to day business undertakings (Lee and Carter, 2005).This paper go forth therefore examine Australian business environment and curiously examine the current political, economic, social-cultural, technological and legal environmental factors that regards business entry to Australia. It leave behind further examines the design of globalization with relevance to Pounder cycle per second political partys competitors, overall merchandise size, foodstuffing strategies, market entry strategies, project costs and the benefits that the bon ton go away attain if it give succeed in Australia.Australia environmental Analysis PoliticalPolitical factors may have a direct and indirect effect on the bum alongance of the Pounder Bicycle community. Some of the decisions made by the Australian government may tint negatively on the operations of Pounder Bicycle. For instance, the decision to minimize the production and marketing of juicy performance bicycles t o countries believed to be a threat to Australian local industries. This leave alone definitely have huge implications to the telephoner particularly in the marketing of bicycles in Australia. Economic Every business organization including Pounder Bicycle Company is hazarded by economic factors.Fiscal policy rates, inflation, interest rate policy, cash supervene upon rates, monetary policy and consumer factors among otherwise economic factors set forth in Australia may have an impact on the political partys undertakings in Australia. Research indicates that the Australian climate of the economy dictates how the consumer behaves in the economy. Australian economy is reported to be in a boom consequently there is increased scheme that the fellowships customers set up obtain the bicycles easinessably i. e. comfort subject with the prices of the array of bicycles.Opportunities for the company however exist since Australia government opts pass of tourists meaning there is ma rket for the bicycles beca part it supports the economic growth of Australia (Austroads, 1999). Social-Cultural Forces within the Australian residential district such as family, friends and media go forth have an impact on how Pounders Bicycles will perform in the market. Research reveals that in Australia, many customers have been misinformed to believe that bicycles from Australia only are of quality and of extravagantly quality thus those coming from outside Australia may be of low quality.Such social factors affect the customers attitude, opinions and interests on how they will approach the Pounders bicycles in Australian market. technical The itinerary Pounder Bicycle Company will operate its business will overly work out on technology changes. The internet will boost the companys chances to meet new markets in Australia and extend its global outreach. However, it can be noted that the company will not require racy technological inventions since it will manufacture tradi tional bicycles and market the bicycles in Australia.LegalThe way the company will operate in terms of operating rules of law in Australia will matter a lot. The company will be engaged in legal business practice of marketing bicycles which is permitted by Australian law. Therefore Pounder Company will not be against the Australian law thus it will be an ideal luck for the company to market its bicycles in its new market i. e. Oceania Australia (Cycling advancement Fund, 2006). persistence Analysis Australia is one of the most powerful nations in the world boasting of a well-built society, politics, customs and economy.It has contri moreovered importantly to the entire economy of Europe and the entire world today over the past. Right from the beginning of European incorporation, it has been a main contributor to the expansion of the European total and it is looked upon as one of the pillars of the continent and the European Union at freehanded. Australia is vigorously concerned in almost every phase of the European Union and the most outstanding ones are provision of political leadership, military relations, economies, diplomacy and policy making.Sale of bicycles in Australia is a everyday market since many of the individuals living in Oceania use bicycles to travel to workplaces and learning institutions among other places. Research indicates that bicycles in Australia are popular path of transport since many people believe that the use of such bicycles are of great benefits particularly health benefits i. e. by riding bicycles to various places it is a way of exercise thus individuals have no need to go to gyms for further practise.The growth of bicycle perseverance can be traced back to 17th century in Australia which by then bicycles were the most popular and convenient way of transport in the country. Good economy, stable exchange rates, flexible import duties, ruin trade tariffs and more importantly, the single currency used by the two countries are factors that promotes world(prenominal) marketing. Europeanization has this instant affected the governments of the member states this means that the developments that Australia has gained so far in culturally and domestically are associate to the European Unions progress (Hill, 2005).The comments by the Minister of Transport of Australia and Regional Services Mr. washstand Anderson that the enhancement of the total of secure cycling in Australia will improve the Australian well world automatically indicates that the bicycle patience in Australia is popular and therefore Pounder Bicycle Company has the opportunity to habituate such ready markets in Australia. The minister further believes that a raise in cycling will advance transportation admission charge for lots of the local people in Australia, amplify levels of ain health and also trim down the greenhouse emanations, air contamination and traffic jams.Further more, cyclists and non-cyclists will gain from lesser he alth expenditure in the society, a smaller amount of traffic on Australian infrastructure and more importantly enjoy cleaner air (Cycling Promotion Fund, 2006). Therefore with such reasons and intentions by the Australian government it implies that cycling is more encouraged and thus Pounder Bicycle Company can venture in Australia since it will face no hostility or lack of market for the bicycles since the government of Australia encourages individuals to use bicycles in their day to day activities.Further, the size of bicycle market in Australia is reportedly to be approximately over a billion dollars at retail level per year adults in this case are highest buyers or owners of the bicycles as compared to children. Also there are a variety of bicycles being sold by different companies who manufacture bicycles in Australia many have emphasized on the comfort and speed of such bikes. Therefore with such industry trends in Australia Pounder Bicycle Company will have the opportunity o f selling traditional bicycles to Australians since research indicates that such types of bicycles are on the decline (Cycling Promotion Fund, 2006).Market Pounder Bicycle Company should not concentrate on the Australian bicycle market but instead should get wind particular market segments which will record high sales of traditional markets. Therefore the company will have not to compete in the entire market but rather identify its strongest segments that will ensure victor of the company in Australia. Pounder Bicycle Company should utilize encirclement strategies for winning the competitors in Australian bicycle market.Such a strategy is also referred to as envelopment strategy and it is assureed subtle, moderate and a bit non-offensive but dangerous way of anger the rival. Pounder Bicycle Company can utilize two ways using his approach. First, the company can introduce broad range of bicycles that are alike to the competitors bicycles and each of these bicycles will get a sha re of the same market the competitor is currently in. In the long term, the rival will be demoralized, undermined and depressed thus the competitor at large may opt to give up the market.Such technique will ensure that full scale confrontation is avoided between the company and the come in competitors in Australia (Brassington and Pettitt, 2000). The second approach that the company may utilize is that approach of market niches rather than concentrating on bicycles themselves. In this approach, the market share is liberated from the target competitor via the expansion of market niches that surround it. With such strategies therefore the company can achieve substantial market share which will eventually leads to success of the company in the long-run (Brassington and Pettitt, 2000).Market Entry Since Pounder Bicycle Company has opted to go international i. e. enter Australian market several market entry strategies are available to the company to utilize. However, such entry strategi es differ with cost, risk and the degree of control which can be put into effect over them with particular regards to security of markets i. e. whether it will be successful. Pounder Bicycle Company should utilize the indirect regularity of entry to Australian marketUnder indirect exporting market entry strategy, an exporter can access foreign market free from risks of doing it directly. It will involve Pounder Bicycle Company using unconditional organizations within the Australias domestic markets. The company can do this through various ways for example, a domestic based export merchants, who will take the title of the bicycles and sells them in Australia, domestic based export agents who sell and market the bicycles on behalf of the company and co-operative organizations who act on behalf of the company.Pounder Bicycle Company should utilize such strategy by either choosing to use one of the above methods of indirect exporting because of the pursuit advantages communication i s very much easy because the exporting company is domestically based and the risks of investing are much lower than coming up with full market in the host country i. e. in Australia (Kotler, Armstrong, Saunders, and Wong, 1999). Project Costs and Financing The whole project of entering the Australian market will require Pounder Bicycle Company to have substantial amount of resources in order to ensure the success of the firm in its business endeavours.The cost of entering the market for instance may be high thus necessitating the company to look for alternative way of sourcing funds. Further the cost of materials to manufacture enough bicycles to be sold in Australia may be high. The company therefore can utilize its own resources i. e. its nest egg although it should not exhaust all the financial resources in such venture because business entails risk taking. Therefore, the company should opt for loans from financial institutions in order to combine such funds with the internal fi nancial resources that it has. progress to financial forecasting as well as financial cash budgets should be prepared by the companys management in order to spend the financial resources effectively and wisely. HR Issues and geological formation Structure Pounder Bicycle Company will be faced by issue of work force diversity which is the spread of human labor across the entire globe irrespective of their area of specialty and skills entailed. The existence of the globalization concept have been relieve oneselfd when diverse patterns in workforce are put into consideration.Pounder Bicycle Company will also employ people from the host country i. e. Australia thus the firm will have to adhere to rules and regulations set forth for businesses in Australia regarding employer-employee relationships (Hoyer, 2001). The most excellent means Pounder Bicycle Company can openly develop its financial performance in the industry is to employ, choose and train the right personnel. The most exce llent strategic exercise to realize this goal is to carry out what is usually termed as job-fit practice.Such practice is practical to the company since the workforce to be recruited will not be required to undertake further extensive training but carry out their responsibilities right away applying their skills gained somewhere else. Organizational effectiveness can only be achieved if the management of the company is be able to incorporate good leadership, motivation, a well defined organizational structure, forming group kinetics and setting up good structures for communicating in the workplace.Pounder Bicycle Company should formulate a flexible organization structure in the sense that they should be ready to cope with change without touching their productivity especially when it intends to go international (Cullen and Parboteeah, 2005). Strategic Benefits to Pounder Bicycle Company An analysis of business environment will help the company to know of all the strengths, weaknesse s, opportunities and threats that the company will face in there quest to expand to Australian market.Therefore the company will be able to consider the following factors The speed of entering the Oceania market, flexibility/free and exit barriers, the costs to be incurred when entering Oceania market, the risks intrinsical in the course of entering the market, period of payback/how quick the firm can start earning the returns or proceeds from such investments and the companys long run goals among other factors will be understandably known in advance.With ascertainment of the above factors therefore, Pounder Bicycle Company will be able to identify its strategic benefits form any opportunities that exist in the Australian market. For instance, the company will benefit from large market share since there is high demand of bicycles in Australia thus the company will realize substantial revenues because of high sales. The company will also strategize well in Australia thus being able to compete effectively with its both local and international competitors (Lovelock, 2006).Conclusion Business environment keeps on changing because of globalization and the concept of international businesses. Businesses therefore are faced with a lot of threats as well as have a lot of opportunities brought about by such aspects of business world. To attain greater investments and better market opportunities in the international market, it is necessary that primary and secondary market research is through with(p) (Cullen and Parboteeah, 2005).