Value Chain Analysis of Coca Cola - 3324 Words

NAME: ABBA SURNAME: CHABATA REG NUMBER: R0223518 CLASS: MASTERS IN MARKETING STRATEGY LEVEL: LEVEL 1.1 MODULE: CORPORATE STRATEGY (MMRK 704) Individual Assignment, Due March 2012 Craft a Value Chain Analysis for an organization you are familiar with. Introduction The value chain approach was developed by Michael Porter in the 1980s in his book â€Å"Competitive Advantage: Creating and Sustaining Superior Performance† (Porter, 1985). The concept of value added, in the form of the value chain, can be utilised to develop an organisation’s sustainable competitive advantage in the business arena of the 21st century. All organisations consist of activities that link together to develop the†¦show more content†¦Companies make use of marketing communications tools like advertising, sales promotions etc. to attract customers to their products. †¢ Service There is often a need to provide services like pre-installation or after-sales service before or after the sale of the product or service. Support activities The support activities of a company include the following: †¢ Procurement This function is responsible for purchasing the materials that are necessary for the company’s operations. An efficient procurement department should be able to obtain the highest quality goods at the lowest prices. †¢ Human Resource Management This is a function concerned with recruiting, training, motivating and rewarding the workforce of the company. Human resources are increasingly becoming an important way of attaining sustainable competitive advantage. †¢ Technology Development This is an area that is concerned with technological innovation, training and knowledge that is crucial for most companies today in order to survive. †¢ Firm Infrastructure This includes planning and control systems, such as finance, accounting, and corporate strategy etc. (Lynch, 2003). Figure 1: The Value Chain: Source: Porter (1985) [pic] Porter used the word ‘margin’ for the difference between the total value and the cost of performing the value activities. Here, value is referred to as the price that the customer is willing to pay for a certain offeringShow MoreRelatedCoca-Cola Pest Value Chain Analysis3433 Words   |  14 PagesUniversity of Wales institute of Cardiff (UWIC) Assignment on SIM Topic: PEST Analysis, IS/IT Strategy Submitted To: Rajendra Kumar London School of Commerce Submitted by: Name: Md. Matinur Rahman ID: L0627GGMH0210 London School of Commerce |Table of Content | |Introduction: Read MoreThe Value Of A Value Chain Essay1217 Words   |  5 PagesA value chain may defined as network of companies which work hand in hand towards a common goal of meeting the customer demands and the stakeholder demands. The idea of value chain first came into existence after Michael Porter coined it. He basically said that the various activities which the organisations carry out to create and give value to its customers. He said that it basically consists of two main activities which are basically known as the primary activities and secondary activities. TheRead MoreCoca Sustainability1185 Words   |  5 PagesReview of the 2014/15 Coca Cola Sustainability Report Part 1 – Report Analysis 1. Coca Cola’s sustainability strategy is aligned rather than being just an afterthought. That is, the sustainability strategy is effectively aligned with the company’s strategic objective. As Coca Cola endeavors to refresh the world, the company and its local bottling partners strive at creating new value for their customers. The management is also committed not only on effectively implementing the strategy, butRead MoreCoca Cola And Pepsi Cola Essay1024 Words   |  5 PagesCoca-Cola and Pepsi-Cola are two companies who are control the industry of the soft drink. They are the companies who they have the biggest part in the soft drink market. Coca-Cola and Pepsi-Cola have four different components of the soft drinks industry value chain. They are concentrate producers, Bottlers, retail chains and suppliers (The Coca-Cola Company V. A. G. Barr Company Ltd,1961) Coca-Cola overview The one of the main company control in the soft drink industry market is Coca-Cola companyRead MoreI Think Sustainability Is A Strategy For Coca-Cola. Sustainability1279 Words   |  6 PagesI think sustainability is a strategy for Coca-Cola. Sustainability has been a long and on-going journey for Coca-Cola. On their website, I can find a sustainability report back to 2007. In each of these reports/reviews, Coca-Cola will assess performance and progress against the previous year, in addition, the number of indicators is also increasing. This journey has certainly brought benefits to the company. For example, Coca-Cola has focused on sustainable packaging efforts and the creative PlantBottleRead MoreThe Pepsi Of Coca Cola1476 Words   |  6 PagesHistory Coca-Cola was founded in 1886 by Dr. John S. Pemberton. After creating flavored syrup, he took it to his neighborhood pharmacy where it got mixed with carbonated water. Frank M. Robinson, Dr. Pemberton’s partner and bookkeeper, is credited with naming the beverage Coca-Cola. After a couple years, Dr. Pemberton began selling portions of his business. The majority was sold to Asa G. Candler who decided to expand the product to soda fountains outside of Atlanta, Georgia. From here, he noticedRead MoreThe Coca-Cola Companys Resource-Based View1315 Words   |  5 PagesExecutive Summary The resource-based view is a good way of looking at a companys internal competencies and to expose some of the internal weaknesses as well. The resources are divided into tangible and intangible assets. Coca-Colas assets are primarily intangible, but these assets are uniquely tailored to competing in the non-alcoholic beverage industry. The companys functional strengths in innovation, leadership, HRM and marketing are all well-suited to the competition that it faces. As a resultRead MoreMarketing Plan At Coca Cola Company Essay1575 Words   |  7 Pageson the supply chain therefore in Coco Cola Company the supply chain involves working closely with marketing department within the business so that they align their strategic plans with supply chain capabilities. At Coca Cola local operations teams put out marketing plans from the marketing department into practice in each of the business units so they gather valuable knowledge about the regions in which they operate to make sure that the brands plans are fit for purpose. At Coca Cola Company, theRead MoreCoca Cola And Inventory Forecasting1112 Words   |  5 Pages COCA COLA AND INVENTORY FORECASTING Name Submission Date Course Name Institutional Affiliation Introduction Coca-Cola is a multi-national corporation that has its headquartered in Georgia, Atlanta. The company involves itself in the business of beverage production. Subsidiary plants are located all over the world i.e. Asia, Africa, Europe, Australia and South America. Since the company has many branches and deals with a whole lot of inventory, there is a need to act proactively andRead MoreCoca Cola And The Carbonated Soft Drink1674 Words   |  7 PagesIntroduction Coca-Cola Company and PepsiCo are two industry leaders in the carbonated soft drink (CSD) industry and are strong rivals of each other in the world’s beverage market. From 1975 to the mid-1990s, both companies achieved a steady growth rate of 10% in terms of revenue. Between 1970 and 2000, CSD consumption grew by an average of 3% due to the fact that there were more varieties of carbonated drinks along with many flavored drinks. There were also many substitutes widely available in portable

The Persian Gulf War Operation Desert Storm - 1013 Words

Keerthana Senthil St. Clair Afri-Asian 9 19 February 2015 The Persian Gulf War: Operation Desert Storm In August 1990 the leader of Iraq, Saddam Hussein commanded his military to invade Kuwait. Leaving this to be the first time a United Member Nation had attacked just one of its fellow United Member Nation. Kuwait is a small country located at the North-Western end of the Persian Gulf, this gulf separates South Western Asia and the Arabian Peninsula. Saddam Hussein was known to be a ruthless dictator. Refugees fled Kuwait, as many were robbed, assaulted, and looted. According to legends, that Hussein himself accepted, during the war with Iran he had used poison gas against both Iranian troops and Iraqi civilians because they opposed to his regime (Carlisle 3). With this certain example we can furthermore comprehend Hussein’s brutality and desire for power. Iraq and Kuwait are both member nations of the Organization of Petroleum Exporting Countries and by no doubt were rich from the oil revenue. Iraq mainly utilized this wealth into constructing a strong army, whereas Kuwait used the money to provide a better quality of life for its citizens. Hussein had major war-debts that incurred from Iran-Iraq war that he could not pay off. Kuwait seemed to be a good choice for Hussein as the country was a part of Iraq during the Ottoman Empire and only gained sovereignty in 1961. Furthermore a significant amount Iraq’s war debts are from Kuwait. Seizing Kuwait for Hussein provedShow MoreRelatedThe Persian Gulf War : Operation Desert Storm1009 Words   |  5 PagesThe Persian Gulf War: Operation Desert Storm In August 1990 the leader of Iraq, Saddam Hussein commanded his military to invade Kuwait. Refugees fled Kuwait, as many citizens were robbed, assaulted, and looted. 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Even though this conflict only lasted for months, America had overcome a milestoneRead MoreThe Persian Gulf War And The Arab War1365 Words   |  6 PagesPersian Gulf War A brief history of the middle east and the nation of Iraq prior to the Persian Gulf War will help explain why the Persian Gulf War was viewed as necessary by the allied countries. The formation of a coalition of countries, the use of innovative military equipment, and strategic military operations helped the allied forces secure victory in the Persian Gulf War. The effects of this victory and subsequent conflict have changed our world as we know it. The Persian Gulf is one ofRead MoreEssay about The Success of Operation Desert Storm and Shield825 Words   |  4 Pageson August 2nd 1990, Operation Desert shield was implemented by the United States on August 7th. Trying to deter Iraq from advancing farther into the country the U.S. began staging troops, equipment and other supplies needed to sustain a military in war time. 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Kuwait supplies much of the world’s oil supplies, and when Hussein invaded Kuwait, he controlledRead MoreSadam Huiseins Invasion of Kuwait Led to Operation Desert Storm in the Gulf War791 Words   |  4 PagesOperation Desert Storm The Gulf War, also known as Operation Desert Storm, the Persian Gulf War, The First Gulf War or The Kuwait War. Was a war that started 2 August 1990 when Iraqi leader Saddam Hussein invaded Kuwait. The war lasted to 28. February 1991, when President Bush declared a ceasefire. The war ended unofficially the 26th, when the Iraqi troops started to withdraw from Kuwait, after finishing their mission. The Coalition air forces continued to follow and bomb the Iraqi troops, evenRead MoreA Brief Look at the Persian Gulf War1479 Words   |  6 PagesPersian Gulf War, also called Gulf War, (1990–91), international conflict that was triggered by Iraq’s invasion of Kuwait on August 2, 1990. Iraq’s leader, Saddam Hussein, ordered the invasion and occupation of Kuwait with the apparent aim of acquiring that nation’s large oil reserves, canceling a large debt Iraq owed Kuwait, and expanding Iraqi power in the region1. The Iraqi leader Saddam Hussein claimed as a reason for the invasion a territorial dispute over the Shatt al-Arab, the waterway whichRead MoreThe Persian Gulf War Essay907 Words   |  4 Pages The Persian Gulf War The war in the Persian Gulf was a war of religious favor, cruel leadership, and greed. Desert Storm or more commonly known ass The Golf War was the same type of war that had accrued in this area for many years except for one fact. In Operation Desert Storm, it was a mix of sophisticated technology and the combined leadership and cooperation from the coalition that was used to end the war in a quick and timely manner. Which in the end probably saved thousands of lives. nbsp;nbsp;nbsp;nbsp;nbsp;InRead MoreSuccessful Military Operations: Operation Desert Storm1234 Words   |  5 PagesDesert Storm, one of the most successful military ops in military history. They went in and went down to business then gone out just like every other mission should be done. Despite its brutality this Op could be decided as a U.S. victory. Desert Storm all started with the Gulf war. The gulf war was started by two Eastern countries who always seem to fight over all of the little things in life that may or may not be true. It all started on the 17th of July in the year of 1990 when Iraqi leaderRead MoreThe Gulf War Essay2145 Words   |  9 PagesThe Gulf War The Gulf War was much more than a fight to liberate Kuwait. It was the first non-conventional war; in which new, fairly new, or even experimental weapons were used. The Gulf War displayed much new technology that you will learn lots about in this paper. This paper may sound very technical, but that is what it is about, the new weapon technology vs. the conventional types of weapons used in previous wars. This paper is about the advancement of weapon technology, and how the

Value of Friendship Free Essays

Kayla Saeteurn Friendship is the Value of Life â€Å"They’re a rotten crowd’, I shouted across the lawn. You’re worth the whole damn bunch put together. † † F. We will write a custom essay sample on Value of Friendship or any similar topic only for you Order Now Scott Fitzgerald, The Great Gatsby Everyone places value on something for very different reasons. The most significant thing is what our values are and the importance we give to those values. So many things that we think have so much value, really have transient value, and we overlook the things of true and lasting importance. We should always place great value on what is real and genuine. Mostly everyone places great value on life. So hat’s the value of life? I believe the value of life consists of many qualities. To me, the main value of life is friendship. Friendships bond the world together by the tie of promises and morality between people. It causes the world to connect in so many diverse ways it is unbelievable. For example, long lasting friendships can be created by Just meeting in a coffee shop or at a grocery store. The connection with another can give you the ability to see yourself as others see you, and only then you would know how exceptionally special you are. Life is filled and fortified with friendships, rom the first friendships with your parents and family, to your childhood friends, and even teachers. The meaningful outcome of friendship made me realize different goals in my life and profoundly shaped me into who I am today. There’s always that one friend that surpasses every other person youVe ever met in your life. The person who has constantly believed in you with all their heart and soul. The one who can lift your spirits by Just saying a few simple words and being there through tenacious struggles that life hurls at you. Typically, that one friend is called your best friend. I would say I have the greatest friend of all time. I know its clich ©, but she’s the one person that has made the biggest difference in my life. She’s the person that gave me a whole new outlook on life which caused me to make wise decisions for myself and not others. The effect of my best friend has led me to meaningful aspirations and the ambition to always be the best I can be without losing who I am. So basically, this implicates how friendships benefit the world and creates a humbling connection that bonds people together and can sometimes make you reevaluate life. I believe friends can change who you are for the better, whether egatively or positively, the people you surround yourself with have an evocative influence on where your life takes you. A friend can be one of the most goal aspiring and motivational person that encourages you to be a better person. My best friend Specifically, I believe my best friend got me to where I am today. I was a hopeless person that was indecisive of whether to do bad actions or to lose my former friend that never really cared about the true meaning of our friendship. My former friend, which I surrounded myself with was known for the bad habit of shoplifting and theft. IVe known this girl ever since the third grade and I was great friends with her ever since the incident. Knowing right from wrong, I made the most idiotic and regretful decision of my life, I chose to go in the wrong direction by choosing not to lose her as a friend, and to shoplift. During my friendship with my former friend, our â€Å"hanging out† consisted of going to the mall to rip the tags off items and stuff them in our purses until our purses were too full to fit anything else. The adrenaline of walking through the exits of a store without getting caught really gave my former friend and I a rush. This addicting, yet horrible habit, got the best of me and led me to getting caught at a local store. I had to call my parents and pay a shoplifting fine of $250. Unfortunately, by associating myself with shoplifting, I destroyed my life because of my actions. I’m not putting all the blame on my former friend because, it was my choice to shoplift and I made the decision that led to the outcome of my stupendous actions. I take all the blame for the brainless choices I made. It was my fault that I surrounded myself with a negative person most of my life. One of the worse things was that my family and former riends at school, assumed I was going to steal their things and they kept my mistake in the back of their mind for years. I was left trying to find a way for my family and friends at school to put their trust in me and realize I transformed into a whole different person and IVe honestly never felt better. Although, the incident led to everyone losing trust in me, the only person who still believed in me was my best friend of four years. She was the only person that still had faith in me and was there for me when no one else was. She was always my number one supporter and ally. My est friend has literally made the biggest difference in my life. I owe it all to her that IVe developed into a person with goals and ambitions to always improve as a person. I wouldn’t be who I am today if I didn’t have my best friend. I realized that by stepping away from pessimistic people and bad actions, I have become a more structured and overall better person. I honestly believe the greatest thing in life is friendship. The moral importance of friendship is that you bond and connect with other people and that kind of relationship can make an enormous impact on your life. Although, it’s rare to find a friendship that is long lasting, life changing, and true, that doesn’t mean that it won’t be meaningful or genuine. One of my favorite quotes is â€Å"To the world you are someone, but to someone you are the world. † By a random woman named Lisa. This quote really explains how friendship and love isn’t Just one sided. We are all important and we all deserve the gift of a true friend that loves you for who you are and brings out the very best of you. We always see the worst in ourselves, that’s why we need someone to prove us wrong. Friendship is the value of life. How to cite Value of Friendship, Papers

Most Important Life Changing Event free essay sample

There is one thing that happened in my life that changed it forever. This is the day my stepdad, Taylor, died. It started as a normal school day my freshman year. No one came to school because we were about to get off for a holiday, so everyone that showed up went to the auditorium to watch movies. A teacher came looking for me and said that I had to go to the office. I thought I was in trouble or something. When I walked in and saw my grandma and my aunt, I knew something was wrong. They made me sit down and they told me that Taylor had died. My mind automatically went to my mom and little sister and how badly they would freak out. I knew that I had to put my feelings aside and help them as much as possible. When we got back to my house and got out of the car I could already hear my mom screaming and crying hysterically. We will write a custom essay sample on Most Important Life Changing Event or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I went inside and hugged her and I cried but I didnt let her see because I knew that it would make her cry even more. They hadnt picked my little sister, Mackenzie, up from school yet, and my mom was going crazy trying to figure out how to tell her that her dad died. I pulled my moms best friend into my room and asked her what I needed to do about how we were gonna get money and that she could help me get a second job. I told her how I knew I would have to take care of my mom and sis, but that I was going to need her help. When it got overwhelming, I went outside with her daughter, Linzy, who was one of my best friends and I finally allowed myself to cry until my sister got home. When my mom told her that her daddy was in heaven and that he could never come back she started crying and said, does that mean he cant take us fishing anymore? Taylor had bought a boat and promised he would take us fishing. It broke my heart to see her like that. Linzy and I couldnt take it, so we went outside and both cried. When it came time for the funeral, I couldnt even stay in the room. I knew how badly Id lose it, so my friends came sit with me outside almost the whole time. I wanted to get away, as far away as possible, but I knew I had to stay for my mom and sister. The entire time the funeral went one was hell. Seeing Taylor lay in the casket motionless, seeing everyone I care about cry their eyes out, and knowing Id never get the chance to tell him how much I loved him was all too much. I literally wanted to kill myself. After the funeral was over, I pushed all of my hurt aside to take care of my mom and sister. I watched them lose their minds, and there was nothing I could do but be there for them and take care of them. I was like a parent for both of them for almost a year. Over time, they got better little by little, as I continued to get worse. Theyre better now, and I can finally grieve. But I still dont grieve in front of them, because if I do, it makes their pain come back.