Major Research Essay Paper Example | Topics and Well Written Essays - 2000 words

Major Essay - Research Paper Example The fear of investors, both local and international, on their properties may make them shift to other countries that are safe for investment. International monetary funds and government interests may cut their support of the countries at war leading to decline of the economic growth. Considering these effects, the China and Japan governments may opt for a diplomatic way of solving their disputes rather than opting for a war. The government of China began to take an interest of the island since the discovery of oil was pronounced. China acknowledges that the island is within their boundary. The argument is the continued fisheries that were practised in the earlier years by their forefathers. Their interest though began in the 1970s had been growing, and a counter attack from the Japanese government in 2010 towards the Chinese fishermen proved the escalation of the disputes. The attack by the Japanese soldiers assured that they were in control of the island and ready to take any form of challenge (Pan). When this kind of attack happens, the Chinese government would likely respond. The response to this matter could be worrying. Chinese fishermen are sometime held in custody over the allegation of trespassing and carrying out the fishing activity in the Japan ese territory. For this reason, the Chinese government might respond with war as a way of revenge or in an attempt to rescue them. Therefore, any kind of respond that does not involve the use of a diplomatic action that will lead to a long lasting solution will cause an outbreak of international war. China has been a silent country in terms of conflict with the neighbouring and far countries. The country have not involved itself with other nation’s internal or international conflicts. The nature of the nation has been taken advantage of the rivals. Their leadership of the country is now evolving and coming up with strategies that will ensure a military activities of the

Journey to New Zealand Personal Statement Example | Topics and Well Written Essays - 750 words

Journey to New Zealand - Personal Statement Example I went ahead passing roads, trees, people, mountains, rivers and many other amazing things. I landed in New Zealand getting residence visa there. I got the help of a local agency who guided me from airport shuttle transfer to finding a standard accommodation at reasonable price. I had been residing there for my new settlement after my mother land. New Zealand was full of myriad attractions which brought a constant delight in the curious eyes. I dived my soul in pulling the fascination through visiting the towns of the Bay of Islands in the north to Dunedin in the south. My moments were flying on the feathers of an anonymous non-muddy bird. I became a human belonged to this whole world which called me here and there. I couldn't stop anywhere forever. I had to move on the calling of the wind for the passion of my mind. It was the mid of Jan, 1998.In the one afternoon, a postman knocked my door, and I greeted a letter of my best friend who lived in another continent, and it was America discovered by Chinese people seventy years before Columbus. It is also said that these people had also discovered Antarctica, and they reached Australia three hundred and fifty years before Cook. I am not an historian, but it was my tribute to them. Making no delay, I sought the help of the agency who introduc... They ensured my air ticket for my destination within 24 hours. I kept the ticket in my hand bag with utmost care before several days of my journey. I was cheered and without any mental stress as I had a belief that my agency had done the perfect job for my trip. I boarded on the air X which continued to be the only North American operator of the A340-300 AND A340-500. It assembled travelers from many destinations of the world. It flew from New Zealand to Stockholm, then to Germany. It allowed the passengers to loiter around the airport for refreshment for the next transit in Canada before reaching the final destination. I was called by the immigration officer, "Please show your Passport." "What! You don't have Canadian Visa Strange! Who let you come here by the wrong flight No body marked you" I was stuck and found no words at that moment. I was observing the attitude of the officer standing as a statue for several minutes. I tried to become easy and tell the fact done by my agency i n New Zealand. I tried to make a clear voice, but it became thinner and thinner by an unexplained fear. First of all, I didn't meet the strict German officer before and the second matter was I was not good in English communication to explain in an organized manner. The German man was speaking British English very fluently as he used to communicate globally. I made a hissing sound, "It is my agency." He gave a slight shout, "Your agency" "Yes, the agency in the New Zealand who arranged my ticket for my trip from New Zealand to Seattle to meet my bosom friend," I told. He replied strictly that my intention was good to meet my friend, but my route was wrong. I asked for a permission to make a phone call to my agency. I was permitted very easily but I was warned that I was not

Making Dreams Come True Essay Example for Free

Making Dreams Come True Essay As a child, did you ever wish upon a star? Did you ever dream of being a prince or princess in a magnificent castle? Or dream of being able to fly high above the tallest buildings? I know I did, I had many dreams. Many children dream of magical places they want to go, people they want to be, and things they want to feel. The Walt Disney Company has strived to make these dreams of children a reality. Whether it is getting to meet a princess, or getting a new pair of shoes, The Walt Disney Company wants to make every child feel special. The founders, Walt and Roy Disney, originally strived to create animations of fantasy worlds filled with scenes that would make anyone feel warmth. They continued their works by creating physical worlds of excitement; ones that children and their parents could enjoy together. Past and present, Disney also has helped out the community in numerous ways. Today The Walt Disney Company is still making dreams come true. On December 5, 1901, the creator and backbone of Disney, for many years, was born. Walter Elias Disney was most famous for his contribution to the entertainment world in the twentieth century. He went on to become very well known for his motion pictures. Walt Disney created many short films and full length animations; he also was the mind behind the world famous Disney theme parks. Throughout his career, he won 26 Oscars, 37 other awards, and 41 nominations. Walt still holds the record for the most awards ever (Walt). Although Walt Disney is most famously associated with Disney, he was not the only one in on the business. Roy Oliver Disney was Walter Disney’s older brother. Roy was born on June 24, 1893 in Chicago, Illinois. He co-founded Disney along with his brother and served as the chief executive officer of Disney for most of his life. He contributed to all the work that was done with Disney up until his death in 1971. Unlike Walt, Roy was alive to see the opening of Walt Disney World three months before he passed away (Roy). The Walt Disney Company started in a small Los Angeles office in 1923 by the Disney brothers. Their first real production was The Alice Comedies. The Alice Comedies grew popularity quick, and The Disney Company began to flourish. Five years later, the most famous Mickey Mouse was born; Goofy, Pluto, Donald Duck and other Disney characters soon followed. Then in 1937 Disney’s first animated movie was produced; Snow White and the Seven Dwarves was pure success worldwide. Over the next few years, Disney decided to expand his ever-growing company, so he moved to Burbank to build a new studio. There, during the 1940s and 1950s, he along with his team created some of the classic Disney animations including Bambi, Fantasia, Cinderella, Alice in Wonderland and Peter Pan (History). Mickey Mouse has a long history; he celebrated his 80th birthday in 2008. Oswald the lucky rabbit was the original character. He starred in a black and white short film cartoon, where he had long black ears, a round pudgy belly, big goofy feet, and a huge but thin smile. He wore high white shorts, with white shoes and white gloves. Walters’s idea of Oswald came after The Alice Comedies series, but was influenced by them. The design came from Alice’s husband Charles Mintz. Walt later decided he wanted to give Oswald a makeover, so he decided to turn him into a mouse. At first he named this mouse Mortimer, but the name did not last. To this day, no one really knows the reason the mouse’s name was changed, but the most popular story is that Walter’s wife did not really care for the name. I am sure Disney was happy that he changed the name, seeing what success would come from the new revised character. After much debate, the character was created and named Mickey Mouse (Suddath). Mickey’s first couple appearances were not a success. All doubts were put to rest when Steamboat Willie hit the big screen, starring Mickey Mouse. The film was the first animation with synchronized sound effects and music. Mickey Mouse’s career had begun, and it was just the beginning. A little over ten years later, animator Fred Moore had an idea to make over Mickey once again; this was another brilliant idea in my eyes. Mickey was originally designed out of circles, therefore limiting his movements. The new Mickey was hoped to move more freely across the screen. Moore also proposed the idea of making a cuter Mickey. As a result, he gave him a pear-shaped body, eyes with pupils and a cute shortened noise. The new Mickey first appeared in one of the earliest and well-known classics, Fantasia; and for the first time, he appeared in color. Mickey continued to appear in short films throughout the years (Suddath). Today Mickey is not as popular in animated films, but I would not hesitate to say he is still alive in the Disney atmosphere. Mickey and Minnie are still recognized worldwide today. After the initial years of getting the Disney Company started, a lot of progress happened very quickly. In 1937 Disney made history by making the first full length animated motion picture; it was titled Snow White and the Seven Dwarves. The famous film was written based on the tale Snow White by Brothers Grimm (Snow). To follow were many Disney classics that children still enjoy watching today. Some of my favorites include Cinderella, Sleeping Beauty, Peter Pan, The Lion King, The Little Mermaid and The Beauty and the Beast. Disney has created 96 animations and is still created them today. Of those 96 movies, 45 of them are considered classics (The Walt Disney Company). Many of these Disney characters are the focus of two main theme parks that Disney created for everyone to enjoy first hand. To many children and even adults, the Disney parks are magical places. Nothing says it better than their slogan, â€Å"Where all dreams come true. † This is exactly what Walt Disney wanted; he wanted to create a place of magic for both children and their parents. Disneyland is located in Anaheim, California and Disneyworld is located in Orlando, Florida; they are the two amusement parks in the United States. There are also four other parks around the world, along with a Disney cruise line (Walt Disney). Disneyland was the first of the two to be created; it was the only park that Walt Disney himself actually got to witness being built and finished. Construction of the park was started on July 17, 1954, and was opened exactly one year later. Disneyland was a hit from the beginning, opening day was said to be a disaster because it was so overcrowded. The original park cost a massive 17 million dollars to complete. In the 1990s The Disney Company decided to expand the park. It was transformed into a park along with a resort. Along with the Disney Resort, Disneys California Adventure Park, Downtown Disney, and Disney’s Paradise Pier Hotel were created. Inside of Disneyland, there are a handful of mini lands, or at least this is how I see them. I would describe these as brief, but nonetheless powerful and exciting places that are seen around the world or in Disney productions, all composed inside one theme park. One that I particularly remember is the Haunted Mansion which is found in the New Orleans section of the park. The Haunted Mansion was constructed to look like an old southern plantation; inside it, it was created into a haunted adventure. These marvelous attractions draw many guests from around the world every year. As of 2007, Disneyland had been visited by over 14,800,000 people (Disneyland). In 1959 Walt Disney thought about creating another theme park. His main concern was the location because most of the people who came to Disneyland were from the west; which was a downfall because at the time most people lived in the east. Therefore, he wanted to open the Disney experience up to the whole nation by creating a new park closer to those on the east coast. The process of just getting approved for a large piece of land took many years. He had been denied numerous times. Finally, Orlando, Florida was chosen as a site for the new park. Sadly, Walt died in 1966, five years before the park was ever opened. Along with Walt Disney World, Epcot was created in 1982. Epcot is known today as the community of tomorrow. Like Disneyland, Walt Disney World also contains a resort and other parks within. Walt Disney World has not only become the most popular Disney Park, but the most popular entertainment attraction in the United States. On average, 40 million people visit each year. (Walt Disney World). Disney does not only vision to give children an experience of a lifetime through movies and theme parks, but through more heartfelt ways such as giving to charities. In 2008, Disney donated 209 million dollars to charities around the world, hoping to make wishes come true among families. They also have a program for volunteers called VoluntEARS. The company has been serving the community for over 26 years. In those years, the members have helped in 42 countries and contributed 5,000,000 hours of volunteer work. Most recently, in honor of Disney’s 55th anniversary, they are running a deal to promote community service. Disney is offering a free ticket to their park if anyone donates a day to a participating Disney organization (The Walt Disney Company – Corporate). Disney has a long history and it is still striving to create magic every day. Children still enjoy watching the same Disney classics that children watched over 50 years ago. Although Disney’s first few movies are still popular today, new animations are still being made, and are still becoming great hits. Disneyland and Walt Disney World are still magical places that will surely bring a smile to a child’s face. But most importantly, Disney is continuing to fulfill dreams through their community service; these dream come trues are truly magical.

Impact of Green Marketing on Young Consumers

Impact of Green Marketing on Young Consumers INTRODUCTION This study provides an overview of green marketing (is also known as ethnical and environmental marketing), the impact of green marketing towards the young consumers in Malaysia. The first part covers section on research problem, research objectives and research questions. RESEARCH BACKGROUND Throughout the twentieth century, many technologies and business practices have contributed to the destruction of the very ecological systems on which the economy and life itself depends, including toxic contamination, depletion of fisheries and forests, soil erosion, and biodiversity loss (Ottman et al.,2006). Many companies and consumers are beginning to respond to programs to help conserve the Earths natural resources, and green marketing is making a comeback (Ottman et al., 2006). Business management researchers Stuart Hart and Mark Milstein argue that the emerging challenge of global sustainability is catalyzing a new round of creative destruction that offers unprecedented opportunities for new environmentally sensitive innovations, markets, and products (Ottman et al., 2006). The progress of environmentalism in a country has significant role in changing consumers purchase behaviour as well as changing companys strategies to more environmental friendly. According to Kotler and Armstrong (2008), the first wave of modern environment and quality of life by environmental group and concerned consumers whereas second wave which passed law and regulations governing practices impacting the environment. At the moment, environmentalism waves is merging into a third and stronger wave in which companies are accepting responsibility for doing no environmental harm by adopting policies of environmental and sustain environment and produce profit (Kolter et al, 2008). PROBLEM STATEMENT The emerging trend of Go Green in the global is becoming more significant to the society in line with the growing awareness of global warming is accelerating, and the perception that it is posing a serious threat to humanity and the worlds environment (Star Publications (M) Bhd, 1995-2011). According to Our green world research report 2008 survey conducted by global insight and information group TNS, United Kingdom and other European countries are showing high interest in adopting changes in lifestyle and behaviour in the past to benefit the environments. The environmentalism in Asian countries especially for Thailand and Singapore are even more distinct through the society adaptation in environmental protection and green purchases through the effort of governments. On the aspect of eco-friendliness of habits and behaviours only 8% of Malaysian respondents responded they have changed their behaviour in a great deal to benefit the environment (Nabsiah Abdul Wahid et al, 2011). Despite the social adaptation of environmental consumption is rising, research indicates that many green products have failed because of marketers myopic focus on their products greenness over the broader expectations of consumers or other market players (such as regulators or activists) (Ottman et al., 2006). On the other hand, Tully and Schonfeld (1994) found that young consumers showing high concerned with social issues, particularly environmentalism. Many products are begin to tailored to suit young consumers as this group is representing a new generation of consumers with a strong potential impact on the type of goods and services offered in the market (Tan Lau, 2009). It is undeniable that young consumers play a relatively important consumers segment in the market as many researchers have been studying the behaviour and consumption patterns of this group which are the future marketing planners, policy makers and the new educators of the new economy. Therefore, the research is striving to find out how young consumers in Malaysia aware of green marketing? Does green marketing effectively changes the adaptation of green purchases among young consumers? RESEARCH OBJECTIVES The objectives of this study are as following: To review the concept of green marketing in consumer market. To analyse the environmental awareness, attitude and knowledge of young consumers in Malaysia. To evaluate the way that young consumers aware of green marketing. RESEARCH QUESTION What is the concept of green marketing in consumer market? What are the extent of environmental awareness, attitude and knowledge of young consumers in Malaysia? How the young consumers aware of green marketing? SIGNIFICANT OF STUDY The study aims to contribute the understanding of how young consumers perceived about green marketing in Malaysia. The research will examined the level of awareness of young consumers towards green marketing whether it will leads to positive environmental knowledge and attitude in making purchases. At the end of research, it is believed to provide some insights to green marketers regarding how they can expand their operation in Asia especially in Malaysia (Elham Rahbar and Nabsiah Abdul Wahid 2011). LITERATURE REVIEW Green marketing Green marketing is defined as holistic marketing concepts where in the production, marketing consumption and disposal of products and services happen in a manner that is less detrimental to environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc (Tariq Ahmad, 2010). Kotler Armstrong (2008) defined it as an organized movement of concerned citizens and government to protect and enhance peoples living environment. The concept is starting to popularize in many countries and companies as a cognitive persuasion strategies to involve environmental costs into the consumers decision process (Suplico, Luz T, 2009) especially in their purchases of goods and services. Marketers always coined the term ecological marketing, green marketing, environmental marketing, eco-marketing and sustainable marketing (Coddington, 1993, Fuller, 1998 and Ottman, 1998) as a label of the greenness of their product and services. Despite many agree with the powerful function of green marketing, green products is still remained as niche goods attributed to marketers selling strategy which only to committed ethical consumers without the aid of mainstream marketing techniques (Josephine Pickett-Baker and Ritsuko Ozaki, 2008). Thus, many companies has started to include green concept in advertising as a way to connect consumers with their environmental friendly product and services. Green advertising Green advertising is known as environmental advertising which include popular terms such as recyclable, environmentally friendly, ozone safe and biodegradable (Clare DSouza Mehdi Taghian, 2005). Consumers response towards green advertising may turn out to be effective when the products meet their needs and aligns with their values (e.g saving money on fuel and increasing childrens safety) (Josephine Pickett-Baker Ritsuko Ozaki, 2008). Some consumers response negatively towards the messages in green advertising due to the credibility of green advertising is relatively low (Kilbourne, 1995) which is insufficient for attitudes change towards the advertisement leads to changes in brand attitudes (Gorn 1982; Lutz, Mac Kenzie and Belch, 1983; Mitchell and Olson, 1981). However, the study of Davis (1993) revealed that consumers weak response to environmental advertising is not the consequence of consumers unwillingness to take action and change their behaviour to purchase green products; rather consumers are unwilling to change their purchase behaviour given the manner in which green products have been promoted and advertised (Elham Rahbar and Nabsiah Abdul Wahid, 2011). However, many authors believe advertising works well when it tries to appeal to those values that drive consumer decision processes (Josephine Pickett-Baker, Ritsuko Ozaki, 2008) Hawkins et al. (1998) explain how the emotional content in advertisements increases attention, a critical step in the perception process. Emotional messages may be processed more thoroughly and remembered better as a result of increased alertness. It is reasonable to assume that advertising green products using emotional content would be more successful (Josephine Pickett-Baker Ritsuko Ozaki, 2008). Mendleson (1994) even commented that marketers should emphasize the ecological knowledge in their organizations, their products and their advertising in order to achieve the goal of changing the consumer purchasing behaviour (E lham Rahbar and Nabsiah Abdul Wahid, 2011) Young consumers Generation Y is the prevalent group of young consumers born between the years of 1980-1994 (Halstead, K, 2006 cited in Tee, 2007) which has greater purchasing power than any prior generation and it will heavily influence markets in the near future (Martin and Turley). Gen Y learns to shop at young age will eventually shape their shopping behaviour as adults (Ward, as cited in Halstead K, 2006). Therefore, it came as no surprise that many marketing and promotional efforts are targeted at this group of growing young consumers (Tan Lau, 2009) from consumer acceptance of unethical consumptions). Pratt et al. (1983) in their study found that young consumers often differ from elderly consumers in terms of their moral thinking (Tan Lau, 2009). This group of people are more open minded and strongly influence what happens in their homes (Josephine Pickett-Baker and Ritsuko Ozaki, 2008) Young consumers purchase decision According to Kotler and Armstrong, consumer purchase decision involves three major components: inputs, process and output (). The input consists of both internal and external influences. The output component involves the purchase behaviour and the post-purchase evaluation. The process component involves the psychological field such as motivation, perception, learning, personality and attitudes (Kotler Armstrong, 2008 cited in Luz T. Suplico, 2009). The study followed the proposed model of consumer decision-making process used in Luz T. Suplico (2009) that involves inputs, process and the output. Inputs will include environmental attitude, knowledge and the extent of awareness to green marketing (Peter Olson, 2009 cited in Luz T. Suplico, 2009). The expected output is the whether the consumers choose to purchase the product. Green consumption Green consumption defined as contradicted as consumer concerns about the environment do not necessarily behave in a green way in general, or in their purchasing (Josephine Pickett-Baker Ritsuko Ozaki, 2008). Green consumption began when consumers purchase behaviour is influenced by environmental concerns (Shrum, McCarty Lowrey, 1995 cited in Clare DSouza Mehdi Taghian, 2005). Study found that people who are environmentally conscious do not necessarily behave pro-environmentally: for example, people might throw rubbish away when most people around them do so (reactive process, as opposed to intentional decision making (Ohtomo and Hirose, 2007 cited in Josephine Pickett-Baker Ritsuko Ozaki, 2008). In most cases, consumer will experience an improvement of environmental quality only when major sectors of the global population pursue generalized green consumer behaviour. Thus, the perceived individual customer benefit might not be a sufficiently powerful motivation to green purchasing (Belz and Dyllik, 1996 cited in Patrick Hartmann, Vanessa Apaolaza Ibà ¡Ãƒ ±ez, 2006). Environmental Awareness Environmental awareness and behaviours were found to be influenced by values, attitudes and knowledge (Haron et al, 2005). German scholars of Pakistan have added that the buyers level of awareness will affect attitude to environmental protection, the attitude of the environmental protection will affect the attitude of his green lifestyle, people with positive attitude of green lifestyle will involved in the purchase of green product and consumption activities (Juan Zhang, 2010, p.178). Unfortunately, in the case of Malaysia, the environmental awareness is still very low from the view of the importance of separating household solid waste and involvement in recycling programmes (Haron, S.A., Palm, L. Yahaya, N., 2005, p.428). Environmental Attitude Attitudes are the most consistent explanatory factor in predicting consumers willingness to pay for green products (Chyong et al., 2006 cited in Tan, Lau, 2010, p.30). Consumers product purchasing decisions are often based on their environmental attitudes (Irland, 1993; Schwepker and Cornwell, 1991 cited in Tan Lau, 2010). Environmental attitude is defined as the individuals value judgement of environmental protection which taps the individuals cognitive assessment of the value of the environmental protection (Lee, 2008 cited in Nabsiah Abdul Wahid et al, 2011). However, the demand and attitudes for green products is likely to be uneven across different market segments and cultures (Ottman Peattie, 1992 cited in Elham Rahbar and Nabsiah Abdul Wahid 2011) which need to be closely study. Environmental Knowledge In numerous studies, knowledge is an important factor in consumers decision-making process. Cohen (1973) commented that green marketing activities had play an important influence on increasing consumer knowledge and in shifting consumer into purchasing green products (Elham Rahbar and Nabsiah Abdul Wahid, 2011). Findings of Gendall et al reveals that men tended to have more knowledge than women; younger people tended to be more knowledgeable than older people; and the higher the level of education, the higher the level of knowledge (Haron, S.A., Palm, L. Yahaya, N. 2005, p.428). However, they concluded that generally the overall level of knowledge of Malaysian teenagers is low, especially among those studying in the arts stream compared with those studying in the sciences stream. (Haron, S.A., Palm, L., Yahaya, N., 2005, p.428). Bradley et al. (1999) commented that environmental education is able to create environmental awareness and promote environmentally responsible behaviour (c ited in Tan, Lau, 2009). Malaysian government has been promoting sustainable consumption practices among the public in various strategies. Social advertising is one of the approaches of Malaysian government to educate and foster environmental concern among the public (Haron et al., 2005). HYPOTHESIS Referencing from the existing literature, it is thus hypothesized that: HI: Green marketing has a positive H2: H3: RESEARCH METHODOLOGY THEORETICAL FRAMEWORK Independent Variable Dependent Variable Impact of Green Marketing on Purchase Behaviour of Young Consumers in Malaysia Environmental Awareness Environmental Attitude Environmental Knowledge RESEARCH DESIGN For the purpose of this study, descriptive research will be undertaken using quantitative methodology to examine the impact of green marketing on young consumers purchase decision, environmental awareness, attitude and knowledge. SAMPLING DESIGN Target Population The target population for this study will be the under graduate, graduate and postgraduate students age ranging 18 to 25 years old. The reason of choosing individuals above this age is because they are familiar with purchasing of products and are also empowered in their decisions for choosing the right items between many available choices, therefore, considerate to environmental issues in their purchasing behaviour (Elham Rahbar and Nabsiah Abdul Wahid, 2011). Sampling Technique In this study, cluster sampling is deployed as it is a type of probability sampling where a random of subgroups is selected and all members of the subgroups become part of the sample (David A. Aaker, V. Kumar, George S Day, Robert P. Leone, 2010). By using probability sampling technique, the research findings can be generalized to the target population with a specified level of confidence (Hair et al., 2007). The advantage of cluster sampling is able to enhance sampling efficiency improved by decreasing cost at a faster rate than accuracy. The limitation of cluster sampling is resulted in relatively imprecise samples, and it is difficult to form heterogeneous cluster because, for example, household in a block tend to be similar rather than dissimilar (David A. Aaker, V. Kumar, George S Day, Robert P. Leone, 2010). Sampling location The questionnaire survey will be conducted in four private colleges or universities in Klang Valley in order to enhance the results of the findings. Sampling size The sampling size involved in this study will be 400 participants either in private colleges or universities in Klang Valley. DATA COLLECTION The data collections of this study consist of primary data and secondary data. Primary data will be collected through the distribution of questionnaires. James P. Neelankavil (2007) stated that secondary data collection is an important step in the research process because it is the key to accomplishing low cost research programme. The secondary data is retrieved from different websites, newspaper, magazines, journal articles database such as Emerald insight and Anglia Ruskin e-library which is both permanent and available in a form that may be checked relatively easily by other (Denscombe, 1998 cited in Saunders, M., Lewis, P. Thornhill, A., 2007). However, the secondary data might fails to provide the information that appropriate to answer the research questions or research objectives will result in invalid answers (Kelvin, 1999 cited Saunders, M., Lewis, P. Thornhill, A., 2007) PILOT STUDY According to Zikmund, et al (2010) the questionnaire has to be pretested to ensure the respondents understand the intended meaning of the questions as well as checking the problems attached in the wording and measurement. Thus, pilot study will be conducted by circulating 200 questionnaires among universities or colleges which the result is important to check the reliability and suitability the instrument. MEASURES The questionnaire will be divided into four sections. The first section will include demographic information which adapted from the study of Fong (2006) on environmental orientation of consumers in Malaysia (Nabsiah Abdul Wahid et al., 2011). The second section include the The third section of the questionnaire measuring on the respondents environmental attitude, the respondents environmental awareness and respondents green purchasing behaviour based on a 5-point Likert scale (1 = strongly disagree, 5 = strongly agree) and (1 = never, 5 = always) is used in the study of Nik Abdul Rashid and Elham Rahbar and Nabisha Abdul Wahid. DATA ANALYSIS For this research, the data will be processed using statistical techniques which include factor analysis, descriptive analysis, and multiple regression analysis. Factor Analysis Factor analysis which is one type of multivariate analysis is used to define the underlying structure called factors among the variables in the analysis (Hair et al., 2007). Factor analysis will performed using the all the variables in this study to test whether the concept is correctly theorized. Descriptive Analysis Descriptive analysis involved summarizing and transforming the data into an understandable and interpretable mode (Zikmund et al., 2010). Descriptive analysis will be utilized in most parts of the analysis using mean and standard deviation of variables to help researchers understand the respondents perception of variables and other detailed analysis that were performed (Elham Rahbar and Nabsiah Abdul Wahid, 2011). Multiple Regression Analysis Multiple regression analysis will be performed to analyze the relationship between a dependent variable and independent variables and addressed hypothesis (Coakes and Steed, 2001; Hair et al., 1998 cited in Elham Rahbar and Nabsiah Abdul Wahid, 2011). The control variables to be analyse included age and educational level of respondents whom constantly influenced by environmental knowledge (Haron et al, 2005). LIMITATIONS There are few limitations in this study. Firstly, the main limitation is the study will opened for colleges or universities students in Klang Valley only. Therefore, the result may not be appropriate to generalize finding to all young consumers in Malaysia. TIME SCALES REFERENCES Afzaal Ali, Athar Ali Khan, Israr Ahmed Waseem Shahzad, 2011. Determinants of Pakistani Consumers Green Purchase Behavior: Some Insights from a Developing Country. International Journal of Business and Social Science [e-journal] 2(3) Available at: [Accessed 18 April 2011]. Clare DSouza Mehdi Taghian, 2005. Green advertising affect on attitude and theme. Asia Pacific Journal of Marketing and Logistics [e-journal] 17(3)Available through: Emerald Group Publishing Limited database [Accessed 13 February 2011]. David A. Aaker, V. Kumar, George S Day, Robert P. Leone, 2010. Marketing research. John Wiley Sons (Asia) Pte Ltd: Asia. Elham Rahbar and Nabsiah Abdul Wahid, 2011. Investigation of green marketing tools effect on consumers purchase behaviour. Business Strategy Series. [e-journal] 12(2) Available through: Emerald Group Publishing Limited database [Accessed 13 March 2011]. Hair, J.F.Jr., Money, A.H., Samouel, P., Page, M., 2007. Research methods for business. Chichester: John Wiley Sons Ltd. Haron, S.A., Palm, L. Yahaya, N. 2005. Towards sustainable consumption: an examination of environmental knowledge among Malaysians. [Online] Available at: [Accessed 10 April 2011]. James P. Neelankavil, 2007. International business research, M.E.Sharpe, Inc: New York. Josephine Pickett-Baker Ritsuko Ozaki, 2008. Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing [e-journal] 25(5) Available through: Emerald Group Publishing Limited database [Accessed 12 April 2011]. Juan Zhang, 2010. Green Marketing Strategy Analysis of Real Estate Based on Low-Carbon Economy. [online] Available at: [Accessed 1 April 2011]. Kaman Lee, 2008. Opportunities for green marketing: young consumers. Marketing Intelligent Planning [e-journal] 26(6) Available through: Emerald Group Publishing Limited database [Accessed 4 February 2011]. Kaman Lee, 2011. The Green Purchase Behaviour of Hong Kong Young Consumers: The Role of Peer influence, Local Environmental Involvement and concrete Environment Knowledge. Journal of International Consumer Marketing. [e-journal] 23(1), Abstract only. Available through: Informa plc database [Accessed 4 April 2011]. Kotler, P., Armstrong. G et al., 2008. Principles of Marketing, 5th ed. FT Prentice Hall: Harlow. Kotler, P., Keller, L., Brady, M., Goodman, M. And Hansen, T., 2009. Marketing Management, Pearson Education Limited: Harlow. Luz T. Suplico., 2009. Impact of green marketing on the students purchase decision.[online] Available at: [Accessed 4 April 2011]. Margaret K. Hogg Margaret Bruce Alexander J. Hill, 1998. Fashion brand preferences among young consumers. International Journal of Retail Distribution Management [e-journal] 26(8) Available through: Emerald Group Publishing Limited database [Accessed 4 April 2011]. Nabsiah Abdul Wahid, Elham Rahbar Tan, S.S., 2011. Factors influencing the green purchase behaviour of Penang Environmental Volunteers. [online]Available at: [Accessed 20 April 2011]. Nancy Engelhardt Furlow Cynthia Knott. Whos Reading the Label? Millennias Use of Environmental Product Labels. [online] Available at: [Accessed 1 April 2011]. Ottman, J.A., Edwin R. Stafford, E.R., Hartman, C.L., 2006. Avoiding Green Marketing Myopia. [online] Available at: [13 March 2011]. Patrick Hartmann, Vanessa Apaolaza Ibà ¡Ãƒ ±ez, 2006. Green value added. Marketing Intelligence Planning [e-journal] 24(7) Available through: Emerald Group Publishing Limited database [Accessed 12 April 2011]. Saunders, M., Lewis, P. Thornhill, A., 2007.Research method for business studies, 4th ed, FT Prentice Hall: Harlow. Star Publications (M) Bhd, 1995-2011.Green initiative. (Updated 11 July 2009) [online] Available at: [Accessed 4 February 2011]. StartupNation, LLC, 2011 Marketing to Gen Y: What you cant afford not to know. [Online] Available at: http://www.startupnation.com/business-articles/9011/1/marketing-GenY.htm [Accessed 23 March 2011]. Tan, B.C., Lau, T.C, 2009. Examining sustainable consumption patterns of young consumers: is there a cause for concern. [online] Available at: [Accessed 23 March 2011]. Tan, B.C., Lau, T.C, 2010. Attitude towards the environment and green products: consumers perspective. [online] Available at: [13 March 2011]. Tariq Ahmad, 2010. The New Age Marketing Book. [online] Available at: [13 March 2011]. Tee, S.C, 2007. A critical analysis on brand loyalty of generation Y towards Athletic wear brand in Klang Valley. Degree. KBU International College.

Essay on The Handmaids Tale as a Warning to Society -- Handmaids Tal

The Handmaid's Tale as a Warning to Society Margaret Atwood's renowned science fiction novel, The Handmaid's Tale, was written in 1986 during the rise of the opposition to the feminist movement. Atwood, a Native American, was a vigorous supporter of this movement. The battle that existed between both sides of the women's rights issue inspired her to write this work. Because it was not clear just what the end result of the feminist movement would be, the author begins at the outset to prod her reader to consider where the story will end. Her purpose in writing this serious satire is to warn women of what the female gender stands to lose if the feminist movement were to fail. Atwood envisions a society of extreme changes in governmental, social, and mental oppression to make her point. Early on it is evident that the authority of this society has been changed from a theocracy to a totalitarian government. The first sentence reveals that the current living quarters of the main character, Offred, are located in "what had once been the gymnasium" (3). The narrator recounts the past fifty years in this place from felt skirts of the fifties to the green spiked hair of the nineties. Then she turns to describe its transformation into what resembles an army barrack but is actually functioning as a kind of prisoner of war camp. In these few short sentences, Atwood has described the conditions of a place called Gilead, which is located in what used to be called the United States. In chapter four the author reveals that the current government is waging a war against the church. This is evidence that this society has shifted away from recognizing God as its supreme authority. The narrator then mentions that church song... ... the past, Offred continues to hope that her husband, Luke, is still alive. She reveals this as she observes the bodies hanging at the wall and comments that she feels relief because, "Luke wasn't a doctor. Isn't" (44). Not only does she defy the system be refusing to accept this society as the end of all things, but she also persists in hoping that she will someday awaken from this nightmare and things will be the way they used to be. The ending of the novel is intentionally lacking direction because the author wants the reader to ponder its ending. Were it not for the fact that we, the readers, know that Offred lives to tell her story, we would be left like the people of Gilead, without hope. However, Margaret Atwood's point is that just as naturally as a caterpillar weaves its cocoon to grow wings and fly free, so to must the wings of women be.

Fairy Tale Love Essays -- essays papers

Fairy Tale Love Once upon a time there was a beautiful young woman. She had bleached blonde hair, sparkling ocean blue eyes, and a super model figure. After struggling with life’s challenges for a few years a strong, dark, handsome stock broker came along and rescued her. It was love at first sight. They got married, had one boy and one girl (in that order), and then lived happily ever after. At one point in time I believed this modern day dream was a realistic outlook on love. My opinion of this fairy tale story has been changed throughout the lessons of this course. I set my expectations as a child as to what love should be. Through movies, TV, magazines, and music these ideas were implanted in my mind. This course and personal experiences have opened my eyes to a more realistic approach to love. In the beginning, we are all naà ¯ve and innocent. Characters such as Charity from Summer portrays this idea. I related to her naivetà © and remembered how easily I became blinded by love. After becoming romantically involved with Harney, she was swept up by her emotions and lost all contact with reality. â€Å"He had caught her up and carried her away into a new world† (Summer 178). The first time I fell in love, I believed that the world revolved around him just as Charity did with Harney. I became oblivious to reality and the truth of the situation. My love as well as Charity’s, was so bent by the truth that we could only see what we wanted to. Charity was swept up in this fairy tale love that she believed would never end. When reality finally overtook her, she could not find the strength to overcome the black and white situation in front of her. â€Å"She had not the strength to shake off the spell that bound, she saw only the par... ...thought with one mind, and maintained an annoying privacy† (39). I thought romantic love should be like their bond, private and consumed in their own domain like Charity and Harney. This class has taught me to look beyond the set construct that modern day culture presses on us. I believe that love is the most abstract concept humans try to conceive. I do not think that any one view love is correct. As you age and mature, your impressions of love change. The main point I got out of the class was just the simple idea of looking past the emotions that are so unconstrained, to see the situation and true meaning for what it really is. In the future, I will no longer approach relationships and love as the fairy tale concept. Because in the end there is no happily ever after. Bibliography: Wharton, Edith. Summer. New York: Simon and Schuster 1917.

Deception Point Page 63

â€Å"Obviously, this is devastating for the senator,† the analyst was saying. â€Å"The President and NASA have claimed an incalculable triumph with this discovery. News like this would revitalize the President's campaign regardless of Sexton's position on NASA, but with Sexton's admission today that he would go so far as to abolish NASA funding outright if need be†¦ well, this presidential announcement is a one-two punch from which the senator will not recover.† I was tricked, Sexton said. The White House fucking set me up. The analyst was smiling now. â€Å"All of the credibility NASA has lost with Americans recently has just been restored in spades. There's a real feeling of national pride out there on the streets right now.† â€Å"As there should be. They love Zach Herney, and they were losing faith. You've got to admit, the President was lying down and took some pretty big hits recently, but he's come out of it smelling like a rose.† Sexton thought of the CNN debate that afternoon and hung his head, thinking he might be sick to his stomach. All of the NASA inertia he had so carefully built up over the last months had not only come to a screeching halt, but it had become an anchor around his neck. He looked like a fool. He'd been brazenly played by the White House. He was already dreading all the cartoons in tomorrow's paper. His name would be the punch line to every joke in the country. Obviously, there would be no more quiet SFF campaign funding. Everything had changed. All of the men who had been in his apartment had just seen their dreams go down the toilet. The privatization of space had just struck a brick wall. Taking another hit of cognac, the senator stood up and walked unevenly to his desk. He gazed down at the unhooked phone receiver. Knowing it was an act of masochistic self-flagellation, he slowly replaced the phone receiver in its cradle and began counting the seconds. One†¦ two†¦ The phone rang. He let the machine pick up. â€Å"Senator Sexton, Judy Oliver from CNN. I'd like to give you an opportunity to react to the NASA discovery this evening. Please call me.† She hung up. Sexton started counting again. One†¦ The phone started ringing. He ignored it, letting the machine get it. Another reporter. Holding his bottle of Courvoisier, Sexton wandered toward the sliding door of his balcony. He pulled it aside and stepped out into the cool air. Leaning against the railing, he gazed out across town to the illuminated facade of the White House in the distance. The lights seemed to twinkle gleefully in the wind. Bastards, he thought. For centuries we've been looking for proof of life in the heavens. Now we find it in the same fucking year as my election? This wasn't propitious, this was goddamned clairvoyant. Every apartment window for as far as Sexton could see had a television on. Sexton wondered where Gabrielle Ashe was tonight. This was all her fault. She'd fed him NASA failure after NASA failure. He raised the bottle to take another swig. Goddamned Gabrielle†¦ she's the reason I'm in this so deep. Across town, standing amid the chaos of the ABC production room, Gabrielle Ashe felt numb. The President's announcement had come out of left field, leaving her suspended in a semicatatonic haze. She stood, lock-kneed in the center of the production room floor, staring up at one of the television monitors while pandemonium raged around her. The initial seconds of the announcement had brought dead silence to the newsroom floor. It had lasted only moments before the place erupted into a deafening carnival of scrambling reporters. These people were professionals. They had no time for personal reflection. There would be time for that after the work was done. At the moment, the world wanted to know more, and ABC had to provide it. This story had everything-science, history, political drama-an emotional mother lode. Nobody in the media was sleeping tonight. â€Å"Gabs?† Yolanda's voice was sympathetic. â€Å"Let's get you back into my office before someone realizes who you are and starts grilling you on what this means for Sexton's campaign.† Gabrielle felt herself guided through a haze into Yolanda's glass-walled office. Yolanda sat her down and handed her a glass of water. She tried to force a smile. â€Å"Look on the bright side, Gabs. Your candidate's campaign is fucked, but at least you're not.† â€Å"Thanks. Terrific.† Yolanda's tone turned serious. â€Å"Gabrielle, I know you feel like shit. Your candidate just got hit by a Mack truck, and if you ask me, he's not getting up. At least not in time to turn this thing around. But at least nobody's splashing your picture all over the television. Seriously. This is good news. Herney won't need a sex scandal now. He's looking far too presidential right now to talk sex.† It seemed a small consolation to Gabrielle. â€Å"As for Tench's allegations of Sexton's illegal campaign finance†¦ † Yolanda shook her head. â€Å"I have my doubts. Granted, Herney is serious about no negative campaigning. And granted, a bribery investigation would be bad for the country. But is Herney really so patriotic that he would forgo a chance to crush his opposition, simply to protect national morale? My guess is Tench stretched the truth about Sexton's finances in an effort to scare. She gambled, hoping you'd jump ship and give the President a free sex scandal. And you've got to admit, Gabs, tonight would have been a hell of a night for Sexton's morals to come into question!† Gabrielle nodded vaguely. A sex scandal would have been a one-two punch from which Sexton's career never would have recovered†¦ ever. â€Å"You outlasted her, Gabs. Marjorie Tench went fishing, but you didn't bite. You're home free. There'll be other elections.† Gabrielle nodded vaguely, unsure what to believe anymore. â€Å"You've got to admit,† Yolanda said, â€Å"the White House played Sexton brilliantly-luring him down the NASA path, getting him to commit, coaxing him to put all his eggs in the NASA basket.† Totally my fault, Gabrielle thought. â€Å"And this announcement we just watched, my God, it was genius! The importance of the discovery entirely aside, the production values were brilliant. Live feeds from the Arctic? A Michael Tolland documentary? Good God, how can you compete? Zach Herney nailed it tonight. There's a reason the guy is President.† And will be for another four years†¦ â€Å"I've got to get back to work, Gabs,† Yolanda said. â€Å"You sit right there as long as you want. Get your feet under you.† Yolanda headed out the door. â€Å"Hon, I'll check back in a few minutes.† Alone now, Gabrielle sipped her water, but it tasted foul. Everything did. It's all my fault, she thought, trying to ease her conscience by reminding herself of all the glum NASA press conferences of the past year-the space station setbacks, the postponement of the X-33, all the failed Mars probes, continuous budget bailouts. Gabrielle wondered what she could have done differently. Nothing, she told herself. You did everything right. It had simply backfired. 74 The thundering navy SeaHawk chopper had been scrambled under a covert operation status out of Thule Air Force Base in northern Greenland. It stayed low, out of radar range, as it shot through the gale winds across seventy miles of open sea. Then, executing the bizarre orders they had been given, the pilots fought the wind and brought the craft to a hover above a pre-ordained set of coordinates on the empty ocean. â€Å"Where's the rendezvous?† the copilot yelled, confused. They had been told to bring a chopper with a rescue winch, so he anticipated a search-and-retrieve operation. â€Å"You sure these are the right coordinates?† He scanned the choppy seas with a searchlight, but there was nothing below them except-