CRM Research Paper Example | Topics and Well Written Essays - 1250 words - 1

CRM - Research Paper Example Company can market its product worldwide at nominal price through e–business. In addition, e-business ensures good and superior customer service which can encourage buyers to know more about any particular product of a company. Customers can make online payment and the products are delivered in their house. E–Business in Pharmaceutical Industry E–business strongly influences the strategies of pharmaceutical companies. Online sales and detailing can influence the sales of pharmaceutical company. Through e–business, pharmaceutical company develops branding, forecast sales, place & trace customer orders and influence supply chain management. Pharmaceutical company had developed website where information about doctors and medicines can be reviewed. Through e–business forum, people are able to share information and feedback about any drug or medicine. Many pharmaceutical companies had developed front end and back end e-business formation to trade their p roducts to business partners, customers, wholesalers and distributors. Custom e-business application is effective while ordering drugs and medicine products and requires extensive prescription data. E-business ordering, selling can be implemented using application which allows pharmaceutical company to draft complicated order over website (Qayyum, â€Å"eBusiness Technologies and Trends in the Pharmaceutical industry†). E–Business at Hanmi Hanmi had developed professional website for e–business solution. The website of Hanmi provides strong communication atmosphere and it is a good system for medical practitioners such as doctors, chemists or pharmacists. Through their website they can gain useful information. Hanmi Medical Portal (HMP) had accomplished sustainable development and became a major specialized medical website for many domestic doctors. HMP consists of intern, occupant and medical school students. It provides several essential services such as medic al information service, medical related social service, prerequisite for professional service and many allied & differentiated service. HMP is seeking to become the next generation growth technology of Hanmi Pharmaceutical Company and conquer the International Medical Portal Standard (Hanmi IT, â€Å"HMP†). Analytic Data Value In today’s competitive world, analytic collection of data has been widely used. Organization collects data from a wide range of source before extracting meaningful information from them. This is the challenge for every organization to deploy analytics and generate information from customer data. Many organizations are unsuccessful to achieve complete benefit of their customer data because of fault within the analytics capacity. The customer data analytic helps organizations to improve customer experience, sales and service. Hanmi had successfully developed software to properly manage customer data and derive important information from it. Hanmiâ €™s software solution helps to draw business results from customer data. It can provide dashboards, trend reports and pivot tables which can indicate key performance indicator of market and help company to measure the success factors. ubi – SFA technology Hanmi had implemented ubi-SFA approach