Value Chain Analysis of Coca Cola - 3324 Words

NAME: ABBA SURNAME: CHABATA REG NUMBER: R0223518 CLASS: MASTERS IN MARKETING STRATEGY LEVEL: LEVEL 1.1 MODULE: CORPORATE STRATEGY (MMRK 704) Individual Assignment, Due March 2012 Craft a Value Chain Analysis for an organization you are familiar with. Introduction The value chain approach was developed by Michael Porter in the 1980s in his book â€Å"Competitive Advantage: Creating and Sustaining Superior Performance† (Porter, 1985). The concept of value added, in the form of the value chain, can be utilised to develop an organisation’s sustainable competitive advantage in the business arena of the 21st century. All organisations consist of activities that link together to develop the†¦show more content†¦Companies make use of marketing communications tools like advertising, sales promotions etc. to attract customers to their products. †¢ Service There is often a need to provide services like pre-installation or after-sales service before or after the sale of the product or service. Support activities The support activities of a company include the following: †¢ Procurement This function is responsible for purchasing the materials that are necessary for the company’s operations. An efficient procurement department should be able to obtain the highest quality goods at the lowest prices. †¢ Human Resource Management This is a function concerned with recruiting, training, motivating and rewarding the workforce of the company. Human resources are increasingly becoming an important way of attaining sustainable competitive advantage. †¢ Technology Development This is an area that is concerned with technological innovation, training and knowledge that is crucial for most companies today in order to survive. †¢ Firm Infrastructure This includes planning and control systems, such as finance, accounting, and corporate strategy etc. (Lynch, 2003). Figure 1: The Value Chain: Source: Porter (1985) [pic] Porter used the word ‘margin’ for the difference between the total value and the cost of performing the value activities. Here, value is referred to as the price that the customer is willing to pay for a certain offeringShow MoreRelatedCoca-Cola Pest Value Chain Analysis3433 Words   |  14 PagesUniversity of Wales institute of Cardiff (UWIC) Assignment on SIM Topic: PEST Analysis, IS/IT Strategy Submitted To: Rajendra Kumar London School of Commerce Submitted by: Name: Md. Matinur Rahman ID: L0627GGMH0210 London School of Commerce |Table of Content | |Introduction: Read MoreThe Value Of A Value Chain Essay1217 Words   |  5 PagesA value chain may defined as network of companies which work hand in hand towards a common goal of meeting the customer demands and the stakeholder demands. The idea of value chain first came into existence after Michael Porter coined it. 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